DAM News Round-Up – 9th December 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Sophisticated tools for advancements in content types and formats
French DAM vendor Wedia explores the changing face of digital content, and how technologies like artificial intelligence combined with Digital Asset Management can support production, management and distribution across the entire content lifecycle. The article covers a number of emerging trends and tools, including AI-driven automation for tagging and metadata generation, virtual reality (VR) and augmented reality (AR), virtual try-ons and product visualisation, virtual showrooms, 3D integrations, and the growing popularity of short-form video.
Canto Unites DAM and PIM with New Product Launch
Digital Asset Management software provider Canto have recently announced the launch of Canto PIM – a new product information management platform. According to the press release, the new solution “enables organizations to streamline workflows across the entire content and product information lifecycle”. Key features include unification of product data and assets, product synchronisation across multiple marketing, e-commerce and social media channels, streamlined product launches, performance tracking, and enterprise-grade security.
7 Digital Marketing Strategies to Grow Your Market Share in 2025 (and How DAM Helps)
With some interesting statistics, this recent blog post from DAM vendor Orange Logic explores seven strategies that can help to grow your online market share. Each strategy is broken down and provides a couple of examples, along with how a DAM system can assist in driving value. Strategies include highlighting expertise with content marketing, boosting brand credibility via user generated content (UGC), tailoring customer experiences with scalable personalisation, omnichannel marketing, capturing ‘micro-moments’ by prioritising speed, relevance and simplicity, providing engaging interactive content, and building trust with niche influencer marketing.
Adopting AI While Questioning It: The Future of Graphic Design
Paul Melcher, visual tech expert and founder of online magazine Kaptur, raises a number of critical questions regarding the adoption of artificial intelligence within graphic design. Referencing a new survey by DAM tool vendor Santa Cruz Software, the article highlights how the majority of designers are now incorporating AI into their workflows, with over 60% using it daily, and less then 2% not using it at all. Paul also explores the paradox of adoption versus anxiety, how designers fear being replaced within the next decade, and how the manner in which AI is adopted will ultimately govern whether it’s used as a collaborative tool or a replacement. A detailed and engaging read.
AI for Marketers: How to Use AI Across the Content Lifecycle
Continuing with the theme of AI, this recent post from licensing and rights solutions provider FADEL explores a number of AI-assisted DAM tools that can be used at various stages of the digital asset lifecycle. In the pre-production stage, AI can be used to improve search results via automated tagging, metadata generation and content creation via generative AI. During the production stage, AI features include background removal, automatic format conversion for different output channels, personalisation, accessibility, translation, and the flagging of culturally sensitive content. AI-assisted analytics and content review can be used to gain valuable insights and feedback during the distribution phase. Post-distribution, AI content-tracking and monitoring can help to protect brand integrity by identifying unauthorised usage, potential copyright violations, and content that is being associated with your brand.
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