DAM News Round-Up – 11th November 2024
6 free publications and resources for DAM managers
We’re proud to feature on a list of free management resources recently published by DAM solutions provider ResourceSpace. Additional resources include those by a number of individuals that will be familiar to our regular readers, such as metadata expert Tracy Forzaglia over at Mod Librarian, author and taxonomist Heather Hedden at The Accidental Taxonomist, and visual tech expert Paul Melcher‘s online magazine Kaptur.
Unlocking ROI: How DAM Drives Business Growth Through Improved Marketing Efficiencies
Digital Asset Management software vendor Orange Logic explore the benefits of a DAM beyond the basics of a mere asset storage system. The article provides a number of ways in which implementing an enterprise DAM system can increase business growth and leverage ROI potential by improving asset discoverability, collaboration, rights management, distribution, and reporting. Tips include workflow, marketing, creative production, generative AI, user adoption, and consolidating your technology stack.
Top 5 Brand Management Challenges and How to Overcome Them
This recent blog post from DAM solutions provider Brandworkz takes a look at five key challenges faced by brand managers, and how a well-configured DAM can help to overcome them. Topics covered include maintaining consistency across multi-channel platforms, ensuring brand compliance and governance, managing assets on a global scale, measuring the impact of brand management efforts, and collaboration across multiple teams and departments.
Museum Data Service project data schema
The Collections Trust (UK) addresses the importance of using a structured data schema when managing museum collections, and highlights some of the most obvious shortcomings of the Spectrum standard, including: uncertainty about what information to capture; how, where, and the volume data to store in relation to their organisation’s collection management system; and concerns about how to future-proof such data for long-term preservation and accessibility. The recently launched Museum Data Service goes some way to standardising collections information and the article provides a breakdown of their data MDS level 4 schema.
AI Ethics Crisis: The Dark Side of Big Tech
If, like myself, you’re a little sceptical of the boom in artificial intelligence (most of which appears to be a crafty combination of data science, hyperbole and plagiarism), then this recent article from Gerry McGovern may pique your interest. Gerry explains how the current growth-at-all-costs manifestation of AI is driving an ethics crisis and fostering a culture of greed, manipulation and deception. The article, whilst giving credence to the undeniable technological advances that underpin AI, exposes a number of ‘bad characters’ such as Google, Facebook, Microsoft and Amazon, who have chosen to leverage modern AI as an advertising tool, along with the advertising industry’s traditional principles of misleading consumers and targeting the vulnerable.
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