DAM News Round-Up – 29th July 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Guide To Digital Rights Management (DRM): A 10-Step Checklist
Digital Rights Management (DRM) solution provider FADEL present a useful ten-point checklist for keeping track of your DAM’s licensing requirements. The article outlines how adopting a robust DRM strategy can prevent unauthorised use of assets, safeguard your organisation’s brand, save costs, and mitigate the risks associated with copyright infringement. Tips include building an inventory, centralising your rights information, ensuring rights are covered by your governance processes, checking rights across your whole content supply chain, assigning a dedicated librarian role, and providing adequate reporting and analytics.
InDesign and Express: the Present and Future of Documents / Images
President of Silicon Publishing, Max Dunn, takes a look at the evolution of Adobe’s InDesign and Express platforms, and how his organisation has been bridging the gap between web and print for the last twenty-odd years. Max also touches upon Silicon Publishing’s SDXML format – a universal document model that has grown over the years to incorporate much more than metadata and now includes workflow status, rights management information, and unique identifiers to associate images and components back to content management systems. The article also highlights how Silicon Publishing is working to fully ’round-trip’ Adobe Express and InDesign, which supports video and audio.
Navigating the content sourcing jungle: a perspective on Content Federation
This recent post from technologist and DXP (digital experience platform) specialist Gabriele Maira explores the challenge of fragmented and unregulated content models and sources – a common bane for many organisations that have their content scattered across multiple disparate platforms and locations. Gabriele presents a number of approaches for introducing so-called Content Federation into your digital asset ecosystem, including strict governance, backend-for-frontend (BFF), content API layers, and off-the-shelf vendor solutions.
Creative software giant Adobe have recently announced the launch of their Content Hub – a platform that allows marketing teams to easily locate brand-compliant assets, along with the capability to remix and generate fresh assets via Adobe Express and their Firefly generative AI application. Content Hub also allows admins to manage usage permissions, apply governance controls to ensure generated content aligns with brand guidelines, and automatically embed Content Credentials in order to provide digital provenance information.
The End of Investors’ Generative AI Honeymoon
Founder of Big Technology and tech writer Alex Kantrowitz asks whether the Generative AI bubble is about to burst in this recent CMSWire post. Referencing a recent report by Goldman Sachs (PDF, no registration required) that questions the financial stability and limited return on GenAI investment, Alex draws attention to the elephant in the room – whether or not the tech industry can justify the $1 trillion cost that it is poised to spend in the coming years, and how, as consumer interest dwindles, it intends to recoup the $600 billion it has already invested in building and training GenAI models.
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