Feature Article: Taylor Jones on The Next Evolution of GenAI and DAM
As part of our editorial series entitled ‘Will generative AI Make DAM Obsolete?’, Taylor Jones of product visualisation and configuration platform imagine.io has contributed an article exploring how GenAI is transforming the role of DAM from a passive storage system into an active, creative powerhouse. As marketing demands accelerate, traditional DAM systems are evolving to integrate AI-driven content generation, enabling brands to create, localise, and adapt assets rapidly without compromising governance or brand consistency.
“The integration of GenAI into DAM isn’t just a technical upgrade—it’s a strategic shift. By merging structured asset governance with intelligent automation, brands can move beyond static storage and into a new era of dynamic content generation and deployment.” [Read More]
Taylor explains how, rather than replacing DAM, GenAI builds upon its structured foundation. It leverages existing metadata and governance to automate asset tagging, classification, and creative output. Stored assets like 3D renders or product shots can be instantly reimagined into lifestyle imagery or adapted for seasonal and regional contexts, eliminating delays tied to traditional content production methods.
The article highlights three key areas of innovation: reimagining existing assets, merging brand governance with AI speed, and bridging the gap between product development and marketing. When integrated with Product Information Management (PIM) systems, GenAI-enhanced DAM can produce personalised, channel-ready content at scale, supporting global and local marketing needs simultaneously.
“Often, assets first enter the DAM through product development—CAD files, early prototypes, or raw renders. By combining DAM storage with AI tools, teams can skip lengthy approval or photography cycles and generate go-to-market content directly from technical files. This accelerates the handoff between product and marketing teams and reduces opportunity cost.” [Read More]
The article effectively outlines the practical advantages of combining DAM with GenAI—speed, scalability, and brand integrity—while making a strong case for their integration as a strategic imperative. However, the piece is somewhat promotional in tone, and would benefit from a greater level of detail in exploring common challenges such as model training complexity, governance of AI outputs, or the ethical considerations surrounding synthetic content. A basic FAQ with arbitrary responses is also included at the end of the post.
Overall, the article successfully presents GenAI as a transformative layer that sits on top of DAM, redefining how brands manage and produce content in a fast-paced digital landscape. It positions the future of content marketing as one where creativity, automation, and structure work in harmony, driven by integrated, intelligent systems.
You can read the full article at the link below.
Share this Article: