Web and Media Content Manager I

This Web and Media Content Manager role is essential in shaping a cohesive and compelling brand presence across GiantFood.com, digital media platforms, and marketing campaigns. The Web & Media Content Manager will be responsible for crafting and executing strategic content initiatives that align with brand messaging, business objectives, and customer engagement goals.

In addition to strengthening Giant Food's digital presence, this position plays a critical role in driving eCommerce growth, particularly through our pickup and delivery services.

Key Responsibilities:

Content Strategy & Execution

• Develop, oversee, and optimize media and web content calendars to ensure strategic, timely, and impactful content deployment.
• Provide marketing campaign support plans, aligning content strategies with broader marketing initiatives.
• Lead the execution of a cohesive digital experience on Giantfood.com, mobile apps, and customer-facing micro-sites, aligning with the organization's brand and commercial objectives.
• Work cross-functionally with channel owners (social media, email, in-store marketing, and direct marketing) to create an integrated content experience.
• Identify and implement innovative digital engagement strategies to enhance user experience, strengthen brand affinity, and drive customer retention and conversion.

Content Development & Optimization

• Lead the development, curation, and optimization of high-quality content, ensuring brand consistency, user-centric design, and adherence to digital best practices.
• Serve as the primary liaison with external agencies for media asset development, ensuring seamless collaboration, timely execution, and brand consistency.
• Act as the ADUSA point of contact for product team support, facilitating communication and content updates.
• Partner with internal copywriters, designers, category managers, and external content providers to develop engaging and impactful content.
• Ensure marketing content is delivered with clarity, accuracy, and consistency across all digital platforms.
• Routinely analyze and improve content performance based on customer behavior insights, A/B testing, and competitive benchmarking.

Performance Measurement & Reporting

• Collaborate with the Strategy Manager to define audiences and establish campaign KPIs.
• Analyze key performance metrics and generate scorecard reports to assess content effectiveness, audience engagement, and conversion impact.
• Optimize campaigns based on data insights, enhancing engagement and conversion rates.
• Continuously refine web and media KPIs based on data insights, industry trends, and evolving business objectives.
• Advocate for content investment by showcasing content-driven performance improvements and ROI.

Quality Assurance & Compliance

• Oversee website go-live and QA processes, ensuring content accuracy and optimal user experience.
• Conduct routine site audits to identify content gaps, errors, and optimization opportunities.
• Maintain compliance with brand standards, digital accessibility requirements, and regulatory guidelines to ensure a seamless and inclusive user experience.
• Maintain content governance processes to ensure accuracy, consistency, and quality.

Requirements & Qualifications: Minimum Requirements:

• 3+ years of experience in digital media, digital marketing, content management, or eCommerce marketing.
• Strong critical thinking, problem-solving, and analytical skills to optimize content strategy based on performance data.
• Excellent cross-functional collaboration and communication skills, with the ability to engage and align multiple stakeholders.
• Detail-oriented mindset, with strong time management and multitasking abilities.
• Experience with content management systems (CMS), SEO principles, and web analytics tools.

Preferred Qualifications:

• Experience managing digital content strategy in a retail, grocery, or eCommerce environment.
• Strong project management skills, with the ability to prioritize multiple initiatives effectively.
• Knowledge of SEO best practices, UX principles, and customer journey mapping.
• Familiarity with digital asset management (DAM) systems and customer data platforms (CDPs).
• Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.

Key Competencies & Skills:

• Strategic Thinking Ability to align content initiatives with business objectives and customer needs.
• Customer-Centric Mindset Understanding of audience segmentation and digital customer behavior.
• Project Management Ability to plan, coordinate, and execute content initiatives efficiently.
• Analytical & Data-Driven Decision Making Ability to derive insights from content performance metrics and adapt strategies accordingly.
• Creative Storytelling Ability to craft engaging content that enhances brand perception and customer engagement.
• Collaboration & Leadership Ability to work effectively with internal teams and external partners to drive content excellence.
• Technical Proficiency Familiarity with digital marketing tools, CMS platforms, SEO best practices, and web analytics tools.

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