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Senior Manager, MarTech Lead

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KPMG Expired
Reading, UK

We have an exciting opportunity for an ambitious technology leader to develop and drive the marketing technology strategy and roadmap and be responsible for the marketing tech stack for the UK firm. You will be a champion and crusader for all things digital and set the standard for innovation and our overall digital brand experience. This role is perfect for the individual who is looking to take ownership and make a real impact in positioning KPMG as a digital leader.

The individual will sit within the digital team and collaborate closely with the Digital Marketing Lead and other senior marketing peers, such as marketing programmes and brand, as part of the wider senior marketing leadership team. This role would suit a solutions-driven, strategic technical lead with experience in leading large-scale technical strategy, design, planning, and delivery. Strong stakeholder and team management skills with the ability to plan for the future, drive best practices and ensure growth of talent are essential attributes.

Reporting to: Director, Head of Marketing


  • Responsible for developing and executing the UK marketing technology strategy and roadmap and supporting our overall digital transformation strategy in line with the firm's growth strategy
  • Drive digital assessments, including "as is"/"to be" design sessions and documentation to enable solution strategy, development, and implementation - to fully leverage value from our MarTech assets
  • Develop a strong measurement and reporting framework, with support from our offshore Marketing Effectiveness & Operations team, to provide a clear, consolidated view of performance across our tech stack and identify growth areas
  • Partner with the Digital Marketing Lead to understand marketing and business needs and develop solutions to be included in the strategic roadmap
  • Collaborate closely with the CRM team to assist in platform integration across our tech stack
  • Build and develop processes adhering to data compliance, security, and GDPR best practices for data governance, storage, processing, etc.
  • Coordinate and manage partners, including ITS and Global Digital Marketing, to achieve our martech roadmap
  • Drive user adoption and support organisation-wide change management
  • Provide direction to and be responsible for day-to-day management of the martech team, including conflict resolution, personal development, and strategic guidance
  • Prepare marketing technology budget and ensure adherence to budget management framework
  • Oversee management of technology vendors/third-party organisations
  • Represent marketing in relevant UK and Global forums to influence and secure decisions in the best interest of the firm to advance our marketing technologies
  • Stay up to date on the current and future landscape of marketing technologies and best practice to ensure KPMG are at the cutting edge of marketing
  • Act as an ambassador of our marketing technology capabilities and build strong relationships with sales, marketing, and business stakeholders
Knowledge, skills and experience:

  • Deep marketing technology experience in a dynamic, fast-paced, and demanding professional environment
  • B2B experience preferred, but not required
  • Strong technical understanding of marketing technologies and marketing automation principles
  • Experience with various marketing technologies/platforms, including AEM, Workfront, SpotMe, Ahrefs, Adobe/Google Analytics, SF/Microsoft Dynamics CRM, DMPs, etc.
  • Experience with project tracking tools, such as JIRA and AzureDevOps
  • Experience with technical languages, such as HTML/CSS, SQL, and JavaScript
  • Experience with IT project management methodologies, such as SCRUM, Agile, or PRINCE2
  • Proven history of managing end to end delivery of projects - from onboarding new platforms/tools to optimising existing ones
  • Analytical skills to collect, understand and translate data into insights
  • Extensive industry knowledge – with the ability to develop strong internal and external networks – competitors, professional networks and trade bodies
  • Experience managing and negotiating with technology vendors or other third party organisations
  • Excellent verbal, written, and interpersonal communication skills – with the ability to flex personal style to engage every audience
  • Outstanding project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
  • Experience managing financial budgets (platform/tools budgeting, monitoring costs, etc.)
  • Future focused – always one step ahead of the curve – and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing technology activities
  • Inspirational team leader and intuitive manager – creating a collaborative, high performing team virtually, across the country and offshore
  • Constantly reviewing better ways of doing things and leveraging technology to deliver high performing campaigns and activities
  • Good understanding of marketing technology marketplace and able to assess and prioritise impact of new tools and tactics on our strategy and client experience
  • Well-versed in data privacy, compliance, and security guidelines to ensure all platforms/tools and processes are in adherence
  • Credible and influential profile to challenge and manage senior stakeholders
  • Brings a real sense of fun and energy to the role

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Employer: KPMG (@KPMGRecruitment)
Location: Reading, UK
Posted Date: 01/12/2022
Expiry Date: 16/01/2023
Type: Full-Time
Categories: Digital Marketing / Marketing Technology, Project Manager
Ref: DN-JB-1088
Added by: DAM News Administrator
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