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Senior Digital Publishing Strategist

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HCA Healthcare
Nashville, TN, USA


The Senior Digital Publishing Strategist is responsible for content publishing and development on HCA websites and digital asset management. She/He also focuses on project coordination for large scale content projects. This role reports to the Digital Content Marketing Manager


Web Content Publishing

  • Coordinates large scare content publishing projects with key stakeholders and leadership team
  • Assists in training and continuous education efforts for publishing team members
  • Supports documentation efforts and content governance education to all partners and stakeholders
  • Supports timely and accurate website content publishing in a centralized content management system.
  • Collaborates with development managers to create and migrate content for project launches.
  • Owns the web content publishing process for large scale projects: determine the best content publishing solution based on established publishing guidelines and best practices, and details provided by our internal customers.
  • Follows web content and publishing best practices, style guide standards, brand standards, and legal requirements in the content publishing process to assure quality and accuracy.
  • Ensures publishing activities follow digital accessibility best practices and WCAG 2.0 guidelines.
  • Supports asset migration to digital asset management system
  • Coordinates data management clean-up and gap fill processes associated with complex content
  • Manages digital asset lifecycle maintenance activities, such as digital archiving and asset expiration
  • Oversees maintenance of DAM taxonomy, metadata schema, metadata templates, and other standardization solutions.
  • Performs user acceptance testing for enhancements to digital assets management systems, and general maintenance.
  • Work as part of a team and work independently.
  • Lead and mentor junior team members, as applicable.
Stakeholder and Client Support

  • Work as part of a team and work independently. Lead and mentor junior team members, as applicable.
  • Estimate work effort of client requests
  • Ensures service levels are met for large scale content publishing projects and act as a liaison between content publishing team and stakeholders
  • Records events and problems and their resolution and develops measures to improve processes and fill documentation gaps
  • Provides clients/stakeholder updates on project status.
  • Communicates daily with internal and external teams, clients, and vendors regarding project tasks.
  • Provides outstanding client and stakeholder customer service

5+ years of experience are needed for a successful candidate.


Bachelor's degree required.

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Employer: HCA Healthcare (@HCAhealthcare)
Location: Nashville, TN, USA
Posted Date: 13/01/2022
Expiry Date: 13/05/2022
Type: Full-Time
Categories: DAM User / Operator, Digital Marketing / Marketing Technology
Ref: DN-JB-655
Added by: DAM News Administrator
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