Senior Content Marketing Manager
Brandfolder Expired |
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Denver, CO, US |
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Job Description
Brandfolder is seeking an experienced Sr. Content Marketing Manager to join our fast-paced team. As the leader of our content marketing effort, you’ll be responsible for creating compelling content for a variety of channels. Writing skills are a must, but we’re looking for a marketer first and foremost.
You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you?
Base salary range for this role to be between $197,520 and $126,960. In addition, this role will be eligible for a market competitive annual bonus and RSU stock grant upon accepted offer. Here’s a little more on what we’re seeking:
WHAT YOU’LL DO
WHAT YOU’LL NEED
Brandfolder is seeking an experienced Sr. Content Marketing Manager to join our fast-paced team. As the leader of our content marketing effort, you’ll be responsible for creating compelling content for a variety of channels. Writing skills are a must, but we’re looking for a marketer first and foremost.
You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you?
Base salary range for this role to be between $197,520 and $126,960. In addition, this role will be eligible for a market competitive annual bonus and RSU stock grant upon accepted offer. Here’s a little more on what we’re seeking:
WHAT YOU’LL DO
- Concept and collaborate with the Marketing team, delivering effective and impactful copy on a multitude of projects (including email campaigns, advertising, web and in-product messaging, collateral, etc.)
- Work with internal and cross-functional business owners—including Demand Gen, Channel Marketing, Product Marketing, Digital and Brand Marketing—to create metrics-driven campaigns and content.
- Continually refine and improve content based on feedback and analytics, A/B testing experience preferred
- Partner with SEO specialists to improve search ratings and ensure content is easily discoverable.
- Ensure consistency in brand voice, messaging, and style across all assets and platforms
- Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes.
- Work with external influencers, partners and internal subject matter experts to define and drive key messages for content.
- Be internal expert on content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs, while monitoring KPIs and content influence
- Write, edit, produce and create content that inspires audiences to move throughout the buyer’s journey to support lead generation goals and an integrated marketing strategy.
- Willingness to speak on webinars and other media formats
WHAT YOU’LL NEED
- 6+ years of experience in content marketing within B2B technology
- Proven track record in content marketing strategy and content development across multiple formats for multiple audiences
- Strong B2B marketing content writing and editing experience is required – content projects and or writing samples will be requested
- Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content
- Solid foundation in copywriting for advertisements, digital marketing, and SEO
- Sharp attention to detail with exceptional project management and organizational skills