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Product Manager, Omnichannel and Digital Commerce

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Circle K
Toronto, Calgary or Laval, Canada

Circle K seeks an experienced Omnichannel Experience Leader to join our multi-national convenience store chain.  This leader will drive execution and delivery of omnichannel experiences, transforming Circle K from a siloed multi-channel legacy retailer into a new fully integrated commerce experience across both physical and digital touchpoints


Support the development, management, and implementation of CircleK’s portfolio of omnichannel initiatives with a targeted focus on the following actions:

(1) EXECUTE on key strategic initiatives to deliver superior omnichannel experiences that bridge the digital (online) and physical worlds (stores), empowering customers to engage with the brand across multiple channels, seamlessly.

(2) DRIVE significant growth and profitability for CircleK's digital commerce business, inclusive of CircleK’s owned e-commerce platforms (selling via mobile, website and more), all 3rd party on-demand relationships, and flexible fulfillment solutions.

(3) BUILD new systems, processes and functional teams to deliver new omnichannel experiences for CircleK customers.  Collaborate with key internal partners (Technology, Store Operations, Customer Experience, Design, Marketing, etc.) to accelerate our efforts and evangelize for adoption of omnichannel best practices across the enterprise.  Deliver a differentiated and scalable omnichannel experience (from discovery to fulfillment to post-purchase re-engagement). This role is an enterprise position supporting global, regional, and cross-functional groups.


Experienced Omnichannel Leader -- Seasoned leader with an exceptional track record of building and successfully growing an omnichannel business and smoothly running omnichannel operations. Demonstrated capability to own strategic initiatives and execute plans that have resulted in ambitious eCommerce goals achievement across geographies, customers, and categories. A leader in the digital space with proven ability to successfully deliver topline growth/margin expansion through innovation and optimization of the customer journey and experience.

Exceptionally Competent Capabilities Builder -- Strong track record in building the necessary capabilities, technology, and processes to support omnichannel activations. Expertise in enabling organizations to succeed in online/offline operations. You know what enablers and ways of working models are required to compete today and outpace the competition in the future. Passion for leading eCommerce teams to drive traffic, conversion, sales, and margin. Operationally focused to optimize resources, processes and systems. Experience leading all facets of a digital commerce program (ideation, requirements documentation, build, test, deploy, enhance). Experience building partnerships to influence the following functional teams: sales, marketing, merchandising, fulfillment operations, and customer service.

Accomplished Collaborator--Able to get things done without formal authority or reporting relationships, working across functions seamlessly, geographies and levels to get things done. Operates every day with a “OneTeam” mindset.


Here are just a few ways that you’ll help make journeys better:  

  • Product Manager role focused primarily on the 3P delivery experience for Europe, Circle K customers.  This includes ownership of the entire customer experience from discovery to delivery to re-engagement.

  • Identifying new experiences, generating detailed end to end business requirements in close collaboration with all stakeholder teams.   Partner with development teams to ensure timely, full featured product implementation(s).

  • Ongoing collaboration with the product stakeholder teams team to develop and introduce new site features per business or customer demand.

  • Develop product strategy roadmap based on current and directional trends in eCommerce customer “must haves”.

  • Leverage “Voice of the Customer” and business goals to prioritize features and experiences in partnership with development teams(s). Deliver highly personalized experiences designed to materially benefit the business and customers. 

  • Coordinate budgets, resources and timelines necessary to support these initiatives and business planning processes. 

  • Maintain operational ownership of prioritized initiatives designed to position Circle K to win at customer critical moments along the path to purchase.

  • Partner with business units including in-store associates to understand challenges and opportunities within the stores.  Demonstrate a customer-first mindset to include the store associate as a customer/user of the tools and processes you will build. 

  • Incorporate a mobile-first mindset when planning and executing on the deliverables. Combine existing sales, marketing, technology, and management expertise to deliver a superior brand and shopping experience for all customers.

  • Engage with customers, store associates and BU partners to document new features and CX experiences needed to drive engagement and improve operation efficiencies.

  • Structure presentations and evangelize vision and strategy throughout the organization, partnering with key cross-functional stakeholders and leaders (store operations, marketing, merchandising, IT, Finance & shared services) to get alignment and buy-in.

  • Lead the development, launch, and scale of new and/or expanded omnichannel initiatives. Size those business opportunities and tie them to the overall vision and business plan.

  • Turn consumer needs, analytics data, and deep “Voice of the Customer” understanding into new product offerings and profitable, industry-leading experiences.

  • Assist in determining the right marketing mix and budget plans to attract, convert and retain customers.

  • Influence your partner teams to effectively develop and execute against key initiatives.


We want you to join our team! Here’s what we’re looking for: 

  • Seasoned professional with 5+ years of omnichannel experience in either B2C or B2B: digital marketing, content management, or product-driven conversion optimization.

  • 5+ years of experience in digital commerce, managing projects and driving results for large eCommerce initiatives (Ex: discovery to fulfillment, go-to-market plans)

  • Bachelors or Advanced degree.  4+ years of customer experience, product management, digital marketing, brand management, human-centered design, consulting, or related is a plus.

  • Demonstrated sound business judgment and decision-making skills, ability to identify, prioritize, and articulate highest impact initiatives.

  • Track record of consistently driving growth, creating processes, launching new capabilities, and successfully managing cross functional project teams.

  • Seeks and cultivates effective relationships to motivate and maximize teams' engagement and productivity.

  • Experience with digital media planning, activations, partnerships, email marketing, loyalty, and driving sales in an omnichannel environment a plus.

  • Knowledgeable of omnichannel technologies and tactics, especially in Product Experience Management (PXM), CMS, PIM, DAM, OMS, CRM software a plus.

  • International product deployment experience a plus.

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Employer: Circle K (@circlekcareers)
Location: Toronto, Calgary or Laval, Canada
Posted Date: 28/07/2022
Expiry Date: 28/11/2022
Type: Full-Time
Categories: Digital Marketing / Marketing Technology, Product Manager / PIM
Ref: DN-JB-924
Added by: DAM News Administrator
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