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MarTech Manager

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KPMG Expired
Reading, UK

The MarTech Manager is responsible for supporting the development and management of our marketing technology platforms in the UK. The individual will sit as part of the MarTech team and will collaborate with marketing and business stakeholders to drive our MarTech strategy in line with the firm's strategic priorities.

Reporting to: MarTech Lead


  • Responsible for managing and executing the UK marketing technology strategy and roadmap and supporting our overall digital transformation strategy
  • Manage projects from end-to-end and ensure they map against the overall marketing technology strategy and roadmap
  • Perform digital assessments, including "as is"/"to be" design sessions and documentation to enable solution strategy, development, and implementation
  • Work closely with the Digital Marketing team to understand marketing and business needs and recommend solutions to be considered in the strategic roadmap
  • Collaborate with the CRM team to assist in platform integration across our tech stack
  • Ensure adherance to data compliance, security, and GDPR best practices for data governance, storage, processing, etc.
  • Coordinate and manage partners, including ITS and Global Digital Marketing, to achieve our martech roadmap
  • Develop training plans/content and communications to encourage user adoption and support organisation-wide change management
  • Conduct end to end testing and follow best practice for technology launches/releases
  • Monitor and drive process improvements to ensure quality and efficiency
  • Provide strategic direction and additional support to offshore developer team and be an escalation point for them - aiding in key decisions, such as prioritisation and approach
  • Manage technology vendors/third-party partners
  • Advise on marketing technology budget, including forecasting
  • Stay up to date on the current and future landscape of marketing technologies and best practice to ensure KPMG are at the cutting edge of marketing
  • Act as an ambassador of our marketing technology capabilities to sales, marketing, and business stakeholders

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Employer: KPMG (@KPMGRecruitment)
Location: Reading, UK
Posted Date: 17/11/2022
Expiry Date: 28/11/2022
Type: Full-Time
Categories: Digital Marketing / Marketing Technology
Ref: DN-JB-1068
Added by: DAM News Administrator
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