MarTech Architect, Sr Manager

Job Description

Publicis Sapient is looking for MarTech architect to join our team of bright thinkers and doers. You will use your problem-solving creativity to design, architect, and develop high-end technology solutions that solve our clients’ most complex and challenging problems across different industries. We are on a mission to transform the world and you will be instrumental in shaping how we do it.
Qualifications

Your Skills and Experience:

• Broad understanding of entire MarTech stack – data, decisioning and channel activation – from a data-driven marketing / personalization lens
• Deep understanding of Content ecosystem components like CMS, DAM, DRM, Personalization engines, Taxonomy/Metadata Management, Workflow tools, etc.
• Has good understanding on how content is personalized and leveraged for channel and experience activation across web, mobile and email channels
• Deep understanding of Adobe Experience Manager (AEM), AEM Assets/DAM, and overall Adobe ecosystem (specifically Adobe Target, Adobe Analytics)
• Familiarity with campaign management platforms (Adobe Campaign or Salesforce Marketing Cloud) and Adobe Audience Manager/DMP would be a plus
• Has experience in performing capability/system audits and assessments – from a business capability, process and technology perspective
• Ability to gather and document key requirements (functional, non-functional) and pain points
• Has experience in producing product and vendor comparisons, using key criteria – both qualitative and quantitative (via scoring) and creating business case justifications via a TCO model
• Ability to produce executive level summaries, MarTech ecosystem diagrams and presentations
• The role requires excellent client communication and facilitating skills, ability to influence others and gain consensus, and team collaboration (involving sensitive / political topics that will require some careful positioning and communication)
• Expert in conducting stakeholder interviews by creating meeting agendas, scheduling meetings, creating discussion guides, in-meeting facilitation and follow-up
• Candidate should be proactive, a quick learner and be able to deal with ambiguity and drive towards clarity

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