Manager, Digital Asset Administration

Nordstrom is seeking a Manager, Digital Asset Administration to lead, govern and maintain our enterprise-level digital asset management (DAM) system, Adobe AEM Assets. This role is critical to promoting the DAM as our central asset management solution, aligning multiple business unit processes to system utilization, and guiding content architecture related to asset management. In addition, they will champion evolving the DAM with Adobe product development participation, roadmap product enhancements, streamlining user functionality adoption and enhancements, and maintaining system integrity.

A day in the life...

Leading & Developing a Team: Oversee the work and career development of a team of digital asset management professionals

• Directly overseeing, mentoring, and training a team of Digital Asset Librarians that orchestrate the day-to-day operations of Nordstrom’s Adobe AEM Assets system
• Overseeing the work of the Digital Asset Librarians ensuring effective workflow management and alignment to processes and procedures for digital asset management within Adobe AEM Assets
• Investing in their direct reports career and skill development that complement their natural strengths, develop weakness areas and align with the Nordstrom Values
• Modeling a strong and empathetic leadership style with an emphasis on continuous learning
• Providing feedback in the form of appreciation, coaching and evaluation on an ongoing basis
• Conducting one-on-one meetings regularly, half-yearly and annual evaluations to ensure performance alignment with employees
• Creating opportunities for formal and informal asset management training, Adobe AEM Assets training and personal development
• Hiring and on-boarding new talent into the Digital Asset Management Team as it changes or grows to ensure the right skill and culture fit

Adobe AEM Assets Governance: Lead and drive Nordstrom's use and adoption of AEM Assets across the enterprise:

• Leads an AEM Assets Governance Council responsible for ensuring system standardization and utilization across several different user groups across the enterprise
• Leads the DAM vision, guiding principles and prioritization of use cases/end-user experiences
• Supports AEM departmental subject-matter-experts on the system best practices and utilization alterations to best serve their working group while staying compliant with the governance structure
• Plays a hands-on role in system implementation for system functionality modules or new/existing group rollouts
• Actively partners with Adobe account support to understand the AEM Assets product roadmap and Adobe's Content Supply Chain development to translate it into how enhancements or system changes can benefit Nordstrom
• Outlines on an annual AEM Assets enhancement/update plan that incorporates new releases from Adobe paired with current functionality but perhaps not utilized to its full capability
• Serves as the single point of contact for our Adobe AEM Assets supplier relationship related to system development and advancing utilization within the Nordstrom user groups
• Partners with other internal Product and Technology groups on any architecture, system integrations or enhancements requiring technical support
• Maintains a current knowledge of the DAM industry, solutions and best practices

Content Architecture and Metadata Master: Guide how information is captured across the enterprise and content supply chain as it relates to Adobe AEM Assets and its role in the content ecosystem

• Supports the enterprise as a critical decision-maker in the organization's taxonomy, data classification and metadata as it pertains to and impacts the DAM system
• Directs AEM Assets metadata schema used for cataloging assets and enabling effective search within the DAM
• Determines the integration of metadata with AEM Assets from/to partnering enterprise systems to unlock automation and promote data uniformity
• Continually refines and enhances the metadata schema to support an evolving organization and need for content

DAM System General Administration and Management: Oversee the system integrity, utilization and stability of AEM Assets

• Serves as the face of digital asset management for the organization and day-to-day system leader
• Provides technical subject matter expertise and business process knowledge to teams while gathering requirements and supporting business analysis
• Actively completes system builds, configurations and development tasks for system enhancements
• Evaluates submitted user feedback and filters global user needs for system changes and enhancements
• Maintains a broad and evolving understanding of the organizational asset types, brands and products
• Develops organizational protocols for ingesting, downloading, renaming, repurposing, rating, grouping, and archiving of assets, including automation in these areas as appropriate
• Maintains a deep understanding of the organization's IP rights management and procured asset rights management

DAM Maintenance: Oversee the maintenance of a working DAM system for all user groups and end users

• Partners with Adobe to manage advanced troubleshooting related to Adobe AEM Assets bugs, beta issues or system outages
• Plays the point of escalation for any issues that the Digital Asset Librarians cannot resolve or need advanced system expertise
• Develops, and monitors organizational DAM reporting and success measures
• Conducts regular audits on system utilization and data to increase system quality, resolve inconsistencies and correct workflow and/or system integration processes.

Adobe AEM Assets Training: Provide training and information to the organization to solidify system understanding and further support utilization

• As a part of new/updated implementations, leads the communication planning and system training across multiple user groups that include various levels of users
• Crafts training materials – including but not limited to training presentations, QRGs (Quick Reference Guides), Job Aids and training videos
• Directs team to conduct new employee onboarding within the organization to ensure familiarity with the AEM Assets and understanding of role-specific responsibilities within the system

Supplier or Partner Management: When required, play the operational point of contact for DAM-integrated partners. This management can vary based on scope/engagement but could contain the following:

• Assisting in scope, schedule, or delivery timing related to the outside supplier/partner
• Solidifying partner roles and responsibilities as outlined contractually
• Ensuring all parties understand ensuring project timelines and deliverables
• Obtaining or delivering requirements, materials, specifications, or communication to progress the work
• Communicating or escalating supplier or partner risks/issues with the appropriate single point of contact for that relationship when project progression will be impacted

Business Knowledge: Ensure an understanding of the overall JWN business and the Nordstrom/Nordstrom Rack customer

• Keeps aware of JWN business goals and performance
• Is attentive to business changes or technical shifts that may impact needed shifts within AEM Assets
• Has a general understanding of the target customer segmentation and how it relates to their system governance

You've got this if you have...

• 3-5 years of related professional experience in Adobe AEM Assets system administration
• Minimum of 2 years of experience in DAM administration
• Bachelor's Degree in Business, Information Technology, Marketing, Library Science, or equivalent experience
• Ability to explain complex technical material clearly to users with varying levels of proficiency
• General understanding of the asset development and workflow processes
• Experience in system implementations and enhancements
• Strong critical thinking, analytical and problem-solving skills
• Strong willingness to learn and grow skills and abilities
• Outstanding organizational and time management skills
• Excellent verbal and written communication skills, including presenting to various levels within a matrixed organization
• Demonstrated ability to motivate your co-workers and inspire a one-team approach
• Gives and receives feedback with a positive intention
• Intuitive problem solver with the ability to anticipate and action plan
• Unwavering can-do attitude in a fast-paced, deadline-driven environment
• Savvy and genuine negotiation skills
• Challenges the status quo, champions change, influence others to change
• Possess a profound curiosity and never afraid to ask "Why?"
• Learns equally from successes and failures
• Adobe AEM Assets administration within a large corporation or retailer preferred
• Understanding of Adobe AEM Assets and Workfront Integrations a plus

TECHNICAL SKILLS:

• Ability to work on both PC and Mac OS computer platforms
• Proficient in Microsoft Office (Word, Excel, PowerPoint, SharePoint)
• General understanding of the different types of APIs (Open, Partner, Internal, Composite)
• Competent in report development, analysis, and delivery

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