eCommerce Content Specialist
Colgate Expired |
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Topeka, Kansas, USA |
As Digital Commerce Assets Manager, this person will drive digital commerce asset management across Hill’s retailer platforms. This role’s priority will be to manage the digital commerce asset ecosystem (PIM/DAM), with the end goal to bring our digital content across retailers with quality, speed and accuracy.
Responsibilities:
Online content management:
Responsibilities:
Online content management:
- Leads Brilliant Basics execution across all digital channels: images, description, A+ content and brand stores
- Owns relationship with key customer teams and partners closely with agency, shopper marketers and brand managers to ensure the right content is live at the right time
- Ensures Digital Scorecard metrics on content adherence are best in class
- Enable data-based decision making and track key metrics to ensure content is helping drive the ACPL strategy
- Manage record integrity of PIM to optimize data flow to retailer product pages, including uploading, updating, archiving, and organizing assets and data
- Collaborate with non-technical users (brand and sales teams) to ensure proper maintenance and usage of the PIM environment, and develop process and appropriate training materials
- Owns management of Ratings & Reviews feed, working with brand team to ensure that all products are set up accurately to syndicate reviews by external partners (PowerReviews / Bazaarvoice)
- Collaborates with website team to ensure product pages are created and ready to accept reviews from reviews partners
- Leads review feed audit to actively identify syndication issues and resolve them in a timely manner with reviews partners
- Owns relationship with reviews partners for the syndication part (PowerReviews / Bazaarvoice)
- Works closely with ratings and reviews partners like Yogi to generate insights and feed that back into online content
- A “strategic do-er” who can move at the speed of the ever changing eCommerce landscape without losing sight of the larger strategic implications
- A multitasker who can balance both operational and strategic thinking, has a high level of initiative and self direction while managing various priorities and stakeholders
- A problem-solver who has excellent analytical skills and leverages data to make decisions in an autonomous way
- A true collaborator who loves working in close knit, dynamic teams and who understands cross-functional implications of business decisions
- A rapid learner who thrives in a fast-paced environment and has a constant thirst for knowledge and continuous curiosity
- A strong communicator who is able to translate complex and technical concepts to train and influence non-expert audience
- BA/BS degree and 3 years of experience managing product content systems / catalogs for eCommerce
- Must-have experience managing internal systems including PIM and/or DAM and various integrations.
- Hands-on experience with PIM (Stibo preferred) and Syndication platforms (Salsify, Syndigo)
- Excellent analytical and problem-solving skills, combined with demonstrated project management experience
- Ability to manage multiple projects at once, prioritize according to business impact and pivot when required in an ever-changing environment
- CPG experience preferred but not required.