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Director, Marketing Technology, DAM Platform

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Fidelity Expired
Boston, MA, USA

The Role:

As the Digital Asset Manager (DAM) Product Owner for Adobe Assets you will manage all administration, enhancements, and provide operational support, training and onboarding for the platform and its’ users. You’ll be a resident subject matter expert in the technical capabilities of Adobe Assets, as well as in best practices for managing images, videos, and marketing content for a variety of digital use cases. You’ll work closely with team members across Marketing, Marketing Technology, Operations, Engineering, Internal Agency and Creative Services to translate business, creative, and operational requirements into a DAM development roadmap and will be responsible for leading the ongoing development, integrations, migrations, and technical best practices. 

You will ensure alignment on the “what” and “when” of the work performed through ongoing planning and prioritization, to enable to work to be done iteratively, experiment where vital, celebrate successes, and learn from failures. By role modeling and promoting agile and Fidelity leadership principles, you will promote and sustain an innovative agile culture. You will also be committed to maintaining and developing your own expertise and knowledge to ensure you bring the latest thinking to your role.

Key Responsibilities:

  • Partner with cross-functional stakeholder teams to identify, prioritize, develop, and test system and automation enhancements that align with business and operational objectives.
  • Work directly with Marketing Technology and Engineering team members to create and maintain a prioritized roadmap of DAM enhancements that integrate with both upstream and downstream custom asset delivery pipelines.
  • Serve as a key point of contact for the relevant vendors, systems support, and consultant relationships for Adobe Assets and its integrations to ensure prompt resolution of issues
  • Troubleshoot technical issues and bugs through engaging forums, technical support, IT Engineering, and/or consultants
  • Provision, configure, audit, and revoke user accounts as required for full-time, contractor, and agency users
  • Maintain and help to guide the governance of the asset metadata taxonomy for our user groups
  • Architect, design, and continuously improve workflows and automation within the system that streamline and simplify ingestion, metadata schema, file organization, tagging, renditioning, access rights, and overall asset search efficiency
  • Own day-to-day project management for Adobe Assets development project schedules, providing thought leadership and impactful recommendations on DAM use case strategies.
  • Analyze and report regularly on metrics that pertain to goals and benchmarks for access, usage, and asset lifecycle
  • Create, maintain, and publish technical process, configuration, and training documentation for both application users and departmental leadership
  • Proactively manage communications about updates, enhancements, and user support needs.
  • Co-develop workflows that ensure accurate, efficient, and timely asset ingestion, metadata tagging, organization, distribution, and the expiration of assets within the DAM.

The Expertise and Skills You Bring:

  • 5+ years of experience as a DAM System Admin, Content Librarian, or similar in an E-Commerce/retail production environment
  • Experience in creating and maintaining content metadata taxonomies
  • Strong product management skills, with proven ability to translate product and capability roadmaps into short-term, tactical delivery plans that include writing epics and user stories with clear acceptance criteria as defined by our agile principals.
  • Formal Adobe Training on Adobe Assets is preferred
  • Direct experience with Adobe Assets, including its implementation, and technical administration in a matrixed organization.
  • Strong understanding of Adobe Asset front-end and back-end development, components, templates, workflows, and role management
  • Experience managing integrations between Adobe Assets and other compatible platforms like Workfront, Jira, CMSs, etc.
  • Strong experience in file governance, standards, and development of associated digital asset management process
  • Proficient with Microsoft Office 365 and other adjacent agile project management software such as Jira, Workfront, etc.
  • Proven ability to self-manage multiple projects as part of a team serving stakeholders across many geographical locations
  • Ability to thrive in an ever-developing, fast-paced environment with shifting priorities and changes in scope
  • Exceptional attention to detail, organization, time management, and negotiation skills
  • Ability to tactfully influence cross-functional teams to drive projects and tasks to completion
  • Capacity to project a calm, confident, and professional demeanor, even while working under pressure
  • Excellent oral and written communication with the ability to flex between creative and technical vernacular with ease
  • Active listening, problem-solving, strongly analytical, and critical thinking skills
  • A positive, can-do attitude with teammates, internal clients, and corporate stakeholders
  • Experience working with Adobe Fusion is a huge plus
  • Experience in Agile development practices and Jira is a plus but not required
  • Position may require ~10% travel to multiple office sites as necessary
  • Bachelor's degree (or higher) required.

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Employer: Fidelity
Location: Boston, MA, USA
Posted Date: 23/03/2023
Expiry Date: 10/04/2023
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Marketing Technology
Ref: DN-JB-1218
Added by: DAM News Administrator
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