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Digital Product Owner

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Charlotte, NC, USA

The Digital Product Owner, .COM is responsible for overseeing the assigned product from inception, to launch, and across evolution of the product lifecycle to ensure we are driving optimal business value through our investments, including support of delivering the RSM Experience, optimizing relationships, supporting engagement activities and growth activities.
In partnership with stakeholders across the firm, this role will serve the owner and facilitator for .COM product development leveraging voice of the business and customer to steer product development through focus on client centricity with customer value. The outcomes of this role are happy, engaged, and informed stakeholders.

The product will be managed through scrum informed delivery and directed by business value – focused on driving positive improvements in business practices, enabling business change around customer engagement, and delivering customer and business benefits through a well-used online experience.

Specifically, this role is responsible for collaborating with internal customers, a cross-functional product team and business stakeholders/sponsors to ensure we have clear definition of business needs and product value, a defined roadmap, and that we are successfully executing and delivering complex, multi-disciplinary digital products that are in alignment to, and help accelerate the firm’s strategy.

As a member of the IMC Digital Experience and Technology (DXT) One Team initiative, this role will model and contribute to the evolution of Digital Product management practices as a discipline.

Essential Duties

  • Product Management and Ownership
  • Develops, maintains, and iterates a lifecycle of product roadmap and execution strategy driven by stakeholder input, user research and business strategy
  • Ensures product roadmap and strategy are optimized to support continuous value delivery, digital velocity, acceleration of growth and client/prospect relationship development
  • Consults with stakeholders on development and prioritization of new features including validating design and implementation to realize the intended value
  • Establish cadence of product development activities informed by stated business needs, emerging technology capabilities, process/capacity gap analysis; identify potential process improvements and develop cohesive perspectives on prioritization of development activities
  • Partners with stakeholders and cross functional team to validate architecture design, define requirements, creating epics, features, user stories, and acceptance criteria.
  • Collaborates effectively with business, IT partners and vendors with a primary focus on the customer experience by advocating for the end user experience
  • Leads the charge in driving towards a hyper-personalized data driven online experience through collaborative partnership with a cross-functional team
  • Acts as product SME in support of cross-functional Agile team inclusive of business analysis, technical execution team, end user groups, communications, training, and support.
  • Serve as product SME for .COM by supporting business readiness activities including business acceptance, A/B testing, and production simulation to ensure the results meet the business needs.
  • Partner with the Brand Experience team to ensure consistency visual design and voice of .com experience
  • In partnership with the Insights team, leverages voice of customer (VOC) research collected to be embedded throughout lifecycle to identify problems and opportunities to deliver a best of class end user experience
  • Process, Delivery and Change Management
  • Collaborates with other Product Owners, Scrum Masters, SMEs, Program/Product Managers to identify cross-team dependencies and risks.
  • Collaborates with stakeholders to understand problems, opportunities, and innovative ways to drive accelerate value delivery
  • Removes roadblocks, collaborates with team to devise mitigation strategies, and manages escalations with executive stakeholders
  • Ensures clear understanding of roadmap and evolving capabilities to leadership and key stakeholder groups and ensures transparency to generated value
  • Responsible for all aspects of .COM product management related to development, implementation, success measurement and ongoing support including keeping all stakeholders aware of product status
  • Partners with Onboarding and Adoption and Communications team to ensure effective education, documentation, communications and change management activities are comprehended into each release and for new hire onboarding
  • Operations and Support
  • Ensures effective day to day .COM support and operational excellence
  • Looks for continuous opportunities to support and elevate core team performance
  • Build and evolve core 3rd party partner relationships
  • Other duties as assigned

Bachelor’s degree (required)


  • Experience and deep understanding of Agile/SCRUM methodology/techniques (Required)
  • Experience with Adobe Experience Manager (AEM) CMS, and DAM/Assets (Required)
  • Experience with Adobe Experience Cloud (AEC) (Preferred)
  • Product Management certifications (Preferred)
  • Able to apply systems thinking to identify opportunities to align and synergize across systems/processes (Required)
  • Experience successfully driving end-to-end delivery of product solutions. (Required)
  • Experience in managing complex projects (Required)
  • Strong understanding of software development and product lifecycles (Required)
  • Demonstrated understanding of user-centered design (Preferred)
  • Proven ability to solve complex problems in a logical and systematic way (Preferred)
  • Demonstrated ability to leverage data to make strategic decisions (Preferred)
  • Balance of technical knowledge and business acumen (Required)

  • 3+ years with Adobe Experience Manager (AEM) expertise (Required)
  • 5+ years product management expertise – ideally within a B2B digital experience platform (Required)
  • 5+ years’ experience with consumer facing products that have high uptime and user engagement (Preferred)
  • 5+ years developing strategy and leading deployments of product/system programs within business sales, marketing or technology operations
  • Proven track record of delivering data driven solutions with a customer centric mindset (Preferred)
  • Established background in launching software or services in partnership with IT, engineering teams and high degree of proficiency in prototyping, iterative development, understanding of Agile principles (Preferred)

  • Able to successfully lead cross functional teams comprising both direct and indirect reports to effectively execute against complex program/project objectives (Required)
  • Able to communicate and build relationships across all levels within the organization (Required)
  • Able to clearly communicate ideas and findings to both technical and non-technical audiences (Required)
  • Able to build business cases, gain internal/external support, and drive implementation of new processes/products ensuring ROI is met (Required)
  • Able to thrive under tights deadline and work confidently amidst ambiguity and uncertainty (Required)
  • Proven ability in leading and supporting high performing, engaged, collaborative teams (Required)
  • Strong listening, influencing, and negotiation skills (Required)
  • Proactive, self-starter with excellent project management skills and ability to manage multiple tasks effectively (Preferred)
  • High degree of organization, individual initiative, and personal accountability (Preferred)

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Employer: RSM (@rsm_global)
Location: Charlotte, NC, USA
Posted Date: 12/01/2023
Expiry Date: 12/05/2023
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Marketing Technology, Product Manager / PIM
Ref: DN-JB-1121
Added by: DAM News Administrator
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