Digital Marketing Manager

As the Digital Marketing Manager will you be responsible for developing, implementing, and optimizing digital marketing campaigns across various platforms including company websites and social media. Ensure brand consistency and coordinate with other marketing efforts. Strong organization skills and the ability to work independently are essential.

Daily responsibilities will include managing social media channels, creating email campaigns, coordinating with team members, and staying updated on digital marketing trends.

Responsibilities:

• Develop and implement strategies for company websites, social media advertising, email marketing, display ads, SEO, SEM, and PPC
• Execute, and manage all digital marketing for company including SEO, SEM, email marketing, and social media.
• Establish and execute a digital marketing strategy to distribute content.
• Maintain consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience.
• Oversee the creation of digital assets primarily photography and videos.
• Oversee Adobe AEM (DAM) operations and integrations with systems.
• Collaborate with marketing and eCommerce team to create and maintain an editorial/campaign calendar to deliver targeted content.
• Create and manage content for social media, email marketing, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing, sales, and product management teams to brainstorm new and innovative growth strategies and marketing techniques to utilize in digital platforms.
• Stay up to date on the latest social media trends, particularly industry relevant content, and implement them in digital marketing campaigns.

Minimum Qualifications

• Bachelor’s degree in digital marketing, marketing, related field or equivalent education and work experience.
• 5+ years’ experience in a digital marketing or similar role.
• In depth knowledge of current digital trends.
• Social media savvy, with a passion for staying on top of trends.
• Excellent oral, written and presentation skills.
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends.
• Strong strategic minded and project management skills.
• Strong sense of creativity, imagination, and innovation.
• Website CMS experience with a variety of platforms.
• Proficient in Adobe AEM implementation and administration.
• Strong Google Analytics and proficient understanding of website analytics tools.
• Analytical mind, with a passion for measuring data.

Preferred Qualifications:

• Experience with SEO and SEM strategy and keyword research.

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