Digital Asset Manager

The Digital Asset Manager (DAM) position exists to facilitate and manage the Focus Asset Management (FAM) initiative, using a combination of enterprise-level technology, library management practices, and systems thinking to collaborate with key members of the organization to create and maintain a digital asset management strategy. This role ultimately supports the ministry’s wider content and marketing objectives with a vision for integrated systems and processes. This position will be a leader, as well as liaison for the marketing, content, and creative production teams to deliver efficiencies and best stewardship practices for all ministry content efforts.

Essential Duties/Responsibilities:
 

• Partners with Creative, Content, and Marketing Operations teams to create, implement, and maintain a highly integrated Digital Asset Management (DAM) practice for the organization
• Partners with key business leaders and cross-functional stakeholders to lead the DAM vision, guiding principles, prioritized use cases/end-user experiences
• Serves as the face of DAM for the organization, reaching across organizational levels to champion and evangelize DAM as ministry stewardship
• Continuously fosters adoption and uses good change management tactics to ensure the successful utilization of DAM
• Develops, monitors, and maintains organizational DAM reporting and success measures
• Drives the organizational DAM practice towards greater maturity along the DAM maturity model
• Collaborates with the Marketing Operations team to develop role-specific user training to improve system architecture and design efficiencies
• Develops organizational protocols for downloading, renaming, rating, grouping, archiving, and ingesting of DAM assets
• Maintains a broad understanding of the organizational asset types, brands, and product lines
• Develops and maintains a deep understanding of organizational Intellectual Property Rights Management
• Maintains a current knowledge of the DAM industry, solutions, best practices
• Develops and maintains expertise in how the DAM integrates with other enterprise technology solutions such as Sales Force, Project Management, CMS, CDN, Video Asset Management (VAM) and Media Asset Management (MAM)

Other Duties/Responsibilities:
 

• Functions as Lead for the ministry DAM practice
• Acts as an advocate for creative and content producers where required and directed
• Mentors and trains users around the organization
• Other duties as assigned

Managerial Breadth/Scope of Job:
 

• Direct supervision of DAM Coordinator and temp/contract DAM employees as needed

Working Environment/Physical Requirements:
 

• Office environment. Occasional travel required a couple of times a year

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:
 

• Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
• Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
• Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
• Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
• Engages in Christian ministry
• Demonstrates behaviors aligned with FOF core values

Personal Characteristics:
 

• A self-starter, punctual, observant, and able to see end to end as well as dig into the details
• Strong communications skills
• Strong team player, detail oriented, takes initiative in managing projects, critical thinker, and a flexible personality
• Ability to thrive in a constantly changing environment

Knowledge/Experience:
 

• Bachelor’s Degree in Business-related major or equivalent experience
• 5-7 years of experience working with or managing an enterprise content management or digital asset management system for a large client or company
• 3+ years in project management, DAM, marketing technology-related implementations, and/or strategic planning roles
• Desirable: A Master of Library and Information Science (MLIS) degree
• Desirable: Active engagement in the DAM community
• Proven success in previous production support environments with asset management, utilizing enterprise-level solutions.
• SAAS content administration experience
• Proficiency in Adobe Creative Suite
• Technical acumen in marketing technology

Skills, Abilities, and Special Talents/Gifts:
 

• Excellent oral and written communication skills
• Ability to operate well in a fast-paced environment where priorities change frequently
• Advanced knowledge in systems design and integration
• Expertise to manage multiple projects, internal and external teams to adhere to set deadlines
• Works well with various levels of the organization
• Time management and prioritization skills
• Understanding of design fundamentals and a thorough knowledge of planning, creation, and execution of marketing strategies
• Comprehensive working knowledge of FOF mission, philosophy, values, and objectives
• Ability to analyze complex and conflicting data to recommend strategic course of action
• Ability to operate as a liaison; to identify needs/opportunities and link resources across the ministry

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