Digital Asset Manager

Position Summary:

The Digital Asset Manager is responsible for the organization and archival of digital production & post-production assets for Instant Brands. This professional works with the Marketing Center of Excellence to ensure files are accurately tagged, securely stored and can be searched in a DAM. This role requires strong analytical and problem-solving skills and a natural desire to create order from disorder.

What will you do?

• Publishing : Upload final creative content & assets to DAM ensuring that new content is being named correctly and is tagged correctly.
• Entering and maintaining metadata : Auditing folders and content on a daily basis. Correcting misnamed, mis-tagged/untagged content and providing guidance for users regarding metadata. Verifying user compliance.
• Training, adoption and gathering user feedback : Front-line support for DAM users by promoting, training and supporting the users of the system, as well as ongoing training to keep up-to-date on system functionality.
• Migrating / Archiving : Responsible for any migration efforts of legacy content or new business unit content. Also, in charge of exporting and archiving content according to business rules.
• Determining and implementing best practices: Provide ongoing optimization recommendations, system improvements and ongoing process changes; always be on the lookout for more efficient strategies
• Routine system performance analysis and annual system performance auditing: Looking at key areas like search performance and user experience (UX). Take user feedback into account to continuously improve system performance for the team and implement changes.
• Working with outside stakeholders: Agencies, retail partners, the media, consultants — all of these stakeholders may need access to digital assets, and develop a plan to ensure brand consistency is met.
• Working with development/IT stakeholders: The DAM Librarian will act as project manager for any development efforts between external creative/production agencies, development partners and internal teams as needed
• Assist in assigning roles and permissions: Coordinating user permissions and access management with the Marketing COE
• This position is not static and will be revised as the need of the organization’s business evolves.

If you have some or all of the below, we want to talk to you!

• Bachelor’s degree in marketing or relevant experience
• 3-5+ years of asset management experience in major organization(s)
• Experience in program or project management, delivering cross functional projects working closely with tech and non-tech teams
• Experience identifying and implementing digital asset management efficiencies within business units.
• Ability to optimize workflows and applications to help maximize cost savings
• Experience establishing digital asset cataloging and metadata standards strategy
• Solid knowledge of media Digital Rights Management (DRM)
• This is a (full-time exempt position that is not eligible for overtime

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