Digital Asset Management Librarian
CommonSpirit / Dignity Health Expired |
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Phoenix, Arizona, USA |
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Job Summary:
A Digital Asset Management (DAM) Librarian is responsible for organizing, protecting, cataloging, and distributing digital marketing assets across various digital channels, including websites, email campaigns, and social media platforms. This role ensures that digital assets, such as images, videos, documents, and other media, are efficiently stored, easily accessible, and properly utilized to derive maximum value. Additionally, the role focuses on increasing the adoption of DAM platform capabilities across the business and facilitating efficient workflows for a seamless content supply chain.
The DAM Librarian plays a crucial role in enhancing productivity, maintaining brand consistency, and ensuring compliance with legal requirements through effective management and utilization of an organization's digital assets.
This role requires a blend of marketing acumen, knowledge of customer experience trends, technology expertise, strategic thinking, and a deep understanding of content strategy and operations in a digital marketing environment.
Experience and Education
A Digital Asset Management (DAM) Librarian is responsible for organizing, protecting, cataloging, and distributing digital marketing assets across various digital channels, including websites, email campaigns, and social media platforms. This role ensures that digital assets, such as images, videos, documents, and other media, are efficiently stored, easily accessible, and properly utilized to derive maximum value. Additionally, the role focuses on increasing the adoption of DAM platform capabilities across the business and facilitating efficient workflows for a seamless content supply chain.
The DAM Librarian plays a crucial role in enhancing productivity, maintaining brand consistency, and ensuring compliance with legal requirements through effective management and utilization of an organization's digital assets.
This role requires a blend of marketing acumen, knowledge of customer experience trends, technology expertise, strategic thinking, and a deep understanding of content strategy and operations in a digital marketing environment.
Experience and Education
- Bachelor’s degree in Marketing, Communications, Digital Media, Library Science, or a related field
- 5 years of experience in digital asset management, preferably within the healthcare industry
- Adobe Qualified: AEM Assets Digital Librarian Certification is preferred (or willing to obtain and paid for by employer)
- Technical proficiency with DAM and CMS platforms, Adobe Experience Manager preferred
- Knowledge of copyright laws and licensing agreements related to digital content
- Experience with meta data standards and naming conventions