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Data Marketing Specialist

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Vista Outdoor
Petaluma, CA, USA

Job Description

Oversee group-level Marketing product data standards and governance for a Digital Asset Management system implementation including the structure of brands, categorization, product groups, market release dates, features, attributes, usage, and related products.


  • Liaison between New Product Development and Marketing for product lifecycle management related to Marketing product data structure. Streamline procedures for collecting marketing data during new product introductions, phase-outs, and discontinued and re-instated products.
  • Collaborate with copywriters to standardize Marketing product data values.
  • Represent Marketing regarding tactical data information management of DAM related projects including Marketing asset migration, validation, reporting, and enhancements.
  • Ensure website product section accuracy.
  • Assist with testing during integrations for marketing deliverables including websites, e-commerce, and product selectors.
  • Audit deliverables to ensure product data consistency for internal and external customers; aid in fulfilling enriched product data requests.
  • Facilitate processes related to automated creation of key deliverables (such as Product Reference Manuals, New Product Sheets, Product Spec Sheets, websites, apps).
  • Leading the creation and evolution of digital asset management capabilities by developing the in-house roadmap focused on streamlining operations, optimized userflows, permissions, and maintaining best practice asset management.
  • Discovering ways to enhance automation of tagging and asset ingest
  • Designing and implementing taxonomy and metadata management strategies following industry best practices (SEO, ADA, automation, global); creating requirements and taking them to the market
  • Performing ingesting, organizing, general asset maintenance and management, as well as associated issue management, and curating daily in the digital asset management system
  • Performing digital asset lifecycle maintenance activities, such as digital archiving and asset expiration
  • Providing leadership on assigned project initiatives, such as designing new formats for global conference support, Enterprise DAM, and photo rights management
  • Coaching, leading, and designing the Digital Content Specialist
  • Prioritizing the work, developing training materials, and making sure steady state productions are on target
  • Providing oversight and direction to the image workflow implemented by the Customer Care Team
  • Maintaining and contributing to standards and governance by being abreast of industry best practices
  • Creating solid candidates for the digital asset management roadmap by requesting suggestion from users of the DAM
  • Maintaining all company video/photography publishing to the websites by work effectively together with the Digital Production Operations Team
  • Developing more skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world, and so be able to contribute to the evolution of new content formats
  • May be required to effect changes to images on property pages following request from franchisee
  • Serving as an expert for the Content Management System (Adobe Experience Manager), and the Digital Asset Management system (DAM).

  • Bachelor’s degree
  • At least 3+ years’ experience in digital production/digital asset management in relevant industries
  • Experience with asset curation, with at least 3+ years’ experience in DAM administration or in a related field
  • Strong knowledge of DAM, ADA, metadata taxonomy, and SEO best practices, strategy principles and concepts for assets and digital content
  • Solid knowledge of web publishing and content management systems best practices/standards
  • Solid knowledge of media Digital Rights Management (DRM)
  • Sound experience in data governance, standards and process development
  • Solid ability to work with Microsoft Office Suite, Google Analytics or other tool, HTML/CSS, JIRA or other project management tool, SEO Implementation, Dropbox and Lytho
  • Strong communications skills, including reading and writing in English
  • Strong ability to perform core project management documentation, including Statements of Work and Business Requirements Documentation, and authoring Status Reports
  • Well organized and highly structured individual, with ability to give attention to detail
  • Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions
  • Profound project management skills
  • Time management skills with the ability to work independently, prioritize multiple and often competing projects, multi-task, and meet deadlines.
  • Highly motivated and results oriented with a strong sense of responsibility.
  • Basic understanding of Web Content Management, Search Engine Optimization, and marketing automation preferred.
  • Excellent interpersonal, written, and verbal communication skills for effectiveness at all levels.
  • Collaboration skills with a strong desire to bring best practices to the team through shared knowledge and expertise.
  • Flexible and positive disposition to work in a dynamic and changing environment.
  • 10% potential travel.
  • Solid Knowledge of Adobe Creative Suite(Photoshop, Bridge, Lightroom)

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Employer: Vista Outdoor (@vistaoutdoorinc)
Location: Petaluma, CA, USA
Posted Date: 04/08/2022
Expiry Date: 04/12/2022
Type: Full-Time
Categories: DAM Manager / User, Data Manager / Analysis / Governance, Metadata / Taxonomy Designer, Digital Marketing / Marketing Technology
Ref: DN-JB-930
Added by: DAM News Administrator
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