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Content Strategist

Government Digital Service
London, Bristol, Manchester

What you'll do

We're looking for a content strategist with significant experience in content lifecycle management, structured content for reuse and personalised contexts, and information architecture.

You’ll develop strategies and workflows to evaluate and iterate content and content processes in order to help government transform the way it provides information and services. You’ll work in and with multi-disciplinary teams to evaluate how content is meeting user needs and opportunities for improvement.

You’ll be able to see the bigger picture as well as the fine detail. You’ll be confident in explaining your work to government partners. And you’ll be comfortable discussing it with the people writing the content and the code that delivers it.

As a Content Strategist, you’ll:

  • develop and implement strategies for creating workflows and changing publisher behaviour to enable presentation- and channel- agnostic, structured content delivery
  • work with backend content strategists (content architects), data scientists, data architects, performance analysts and user researchers to develop and manage governance of user-centred taxonomies, ontologies and classification processes, with accompanying performance metrics and feedback loops
  • grow our ability to evaluate content effectiveness, in whatever context it was consumed (any device, platform or channel)
  • monitor the performance of the taxonomy and architecture through user behaviour and feedback (from both end users and publisher users)
  • work with content designers, service designers, user researchers and performance analysts to support user journeys by making the best use of analytics and metadata
  • understand how content tagging, design patterns and structure of GOV.UK influence navigation and site search, and make recommendations for improvement
  • collaborate with cross-government colleagues, including workshops and events, to promote information architecture and strategic content thinking
  • assess and document needs for internal content management tools, feeding them into product teams and roadmap planning
  • help build knowledge within GOV.UK and GDS on content strategy

Who you are

We're interested in people who have:

  • significant experience of developing and implementing content strategies for large scale content operations, ideally including experience of structured content, channel agnostic and/or personalised content
  • experience leading large, complex information architecture and taxonomy projects
  • demonstrable knowledge of how to develop strategies and processes around taxonomies and tagging, and production across entire content lifecycles including translations
  • proven experience of developing content strategy, information architecture and methodologies such as tree testing, card sorting and content auditing
  • demonstrable experience of analysing data and user research to inform content strategy, including taxonomy, information architecture and workflow designs
  • demonstrable experience advocating and educating teams about information architecture, evaluating content and workflows
  • experience in working with content publishing systems
  • experience working in an agile environment with rapidly changing deadlines, workloads and priorities
  • experience of leading small teams and responsible for the quality of the work of others and providing constructive feedback
  • exceptional skills advocating for a user-centred approach and good content practices

What we value

Respect, collaboration and trust are at the core of our culture. We trust each other to do our best work. We believe in our mission and work for the whole population. We can only do that by being an inclusive and diverse organisation.

How you'll be assessed

In the Civil Service, we use our Success Profiles. For each role we advertise we consider what you will need to demonstrate to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity. We will be looking at your experience, career history and achievements that are relevant to the specific job role.

For this role we will be assessing your ability, strength, experience, technical/specialist skills and behaviours, the following behaviours are the most relevant:

  • communicating and influencing
  • working together
  • delivering at pace
  • making effective decisions
  • changing and improving
  • developing self and others

Visit Job Website

Employer: Government Digital Service (@GDSTeam)
Location: London, Bristol, Manchester
Posted Date: 19/11/2020
Expiry Date: 29/11/2020
Type: Full-Time
Categories: Librarian / Information Professional / Archivist, Metadata / Taxonomy Designer
Ref: DN-JB-250
Added by: DAM News Administrator
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