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Content Enrichment Executive

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RS Components Expired
Corby, United Kingdom

Role Purpose:
 
The Content Enrichment Executive (CEE) is a key role in delivering both the digital Content vision and the purpose.
 
The CEE uses customer data, supplier insight and competitor benchmarking to drive a competitive commercial advantage through the transformation of basic product information to deliver content that answers customers’ queries, enhances the online experience and provides customers the confidence to purchase RS products and services.
 
Success will be measured through a customer and commercial lens, as measured by improvements to content quality and completeness, SEO traffic, conversion and NPS/CSAT scores
 
Key Deliverables:

  • Deliver content enrichment activities on time in full to support the content strategy, taxonomy, and SEO to exacting customer standards
  • Improve commercial and customer results measurable through increased SEO traffic, conversion and NPS/CSAT score
  • Use data analytics and tools to understand customer needs and deliver compelling online content
  • Seek out supplier insight, technical product information and competitor date to create unique product content that delivers competitive advantage
  • Utilise copywriting and SEO skills to enrich existing content that improves online visibility in search engines and makes it easier for customers to find the answers they need across multiple channels to market
  • Optimise use of online tools and data sources to improve accuracy and relevance of content by ensuring alignment with customer search requirements (e.g. paying customers search queries and search engine quality scores)
  • Identify, source and/or create new types of product content data that anticipates and exceed customers’ expectations and differentiates RS brand. E.g. video, augmented reality, solution selling
  • Responsible for daily completion of customer amendments and continued optimisation of the amendments process to drive further content quality improvements
  • Develop a close working relationship with the end to end teams in Data, Product, Digital and Marketing to share best practise and improve business performance
  • Demonstrate effective agile working practices to optimise Content & Data team delivery and broader cross functional goals

 Key relationships for my role/Who do I need to consult with?  

  • Content & Data team
  • Product & Supplier Managers
  • Supplier Brands
  • Digital – SEO, Paid, Product
  • Marketing
  • SEO team to optimise natural search
  • Data team to align new product and core range enrichment activities
  • Commercial Leads to prioritise work
  • Suppliers to understand and optimise technical product data

Essential:

  • Experience analysing customer and supplier data, competitor benchmarking, to deliver competitive advantage
  • Takes risks, is innovative, measures the impact of their actions, fail fasts and replicates what drives success
  • A creative problem solver who is comfortable with ambiguity and able to adapt to changing requirements and still deliver results
  • Digital content, copywriting, SEM, or onsite search experience with proven record of growing digital Key Performance Indicators
  • Passion for the customer experience and challenges others to ensure decisions are based on customer data and insight
  • Ability to work collaboratively with a wide group of internal and external stakeholders to ensure the effective delivery of content activities
  • Comfortable working in a fast-paced environment and using customer data (e.g. Adobe Analytics) to help prioritise the completion of their own work so that they can meet changing demands and add the most value for the customer
  • A continuous improvement mindset with evidence of supporting a CI culture and sharing best practise
  • Good knowledge of Adobe Analytics, Google Analytics, SearchMetrics and Excel
  • Excellent communication, organisational skills, ability to manage multiple projects effectively
  • Key Competencies: Understanding the business & its customers; Focusing on performance; Self & Team Development

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Employer: RS Components (@RSComponents)
Location: Corby, United Kingdom
Posted Date: 26/11/2020
Expiry Date: 04/12/2020
Type: Contract
Categories: DAM User / Operator, Metadata / Taxonomy Designer
Ref: DN-JB-255
Added by: DAM News Administrator
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