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Content Asset Manager

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Philip Morris International Expired
London, UK

The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future!

Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills, collaborating across functions, markets, and regions. If you want to make a life-changing impact on consumers, there’s no better place!

For our Brand Franchise Group in the Global Studios, London we are therefore looking for a Content Asset Manager.

Purpose of the role:

  • Ensure quality of content and user experience in PMI’s new enterprise content management system (an Adobe DAM)
  • Create guidelines, deliver training sessions
  • Establish asset management workflows
  • Define and lead folder structure, taxonomy and metadata insertion
  • Establish and implement the enterprise content management change request process
  • Ensure quality and searchability of assets
  • Ensure assets are correctly tagged and stored in correct folders
  • Ensure content meets accessibility requirements

  • Our Content Asset Manager will be responsible for:
  • Supervising the handling of digital assets throughout the production workflow
  • Identifying opportunities to simplify how content owners and suppliers provide or consume digital assets
  • Work with the Enterprise Content Manager, the Content Production and IT teams, providers (including Adobe) and agencies to align production workflow practices.
  • This will include the backup, retention and archive strategies, maintaining and enhancing content quality
  • Collaborating closely with partners (PMI and third party) to supervise the migration of assets from existing systems to the Adobe DAM
  • Ensuring the integrity of asset metadata, including:
  • Appropriate naming conventions, maintaining metadata and taxonomy structure
  • Our sharing protocols
  • Search and retrieval
  • Develop standard methodologies for describing, searching and sharing digital assets
  • Version control
  • Rights management
  • Working with local and global creative and production teams and content owners to ensure timely availability of digital assets
  • Be the first escalation point for system/process issues, assessing impact level and raising tickets with the DAM solution provider
  • Assisting in the tracking and reporting of workflow productivity
  • Leading and training internal users and monitoring best practices
  • Creating and handling our metadata, lifecycle management and archiving policies
  • Providing ad-hoc support for internal and external third-party agencies
  • Providing feedback to ECM team for advancements in usage or experience of existing systems
  • Liaise with ECM and IT department to develop and maintain content owners and third party DAM access, managing appropriate, ongoing access
Required Skills:

  • Experience in managing digital assets
  • Experience in working within the advertising & marketing industry
  • Familiarity with Adobe Creative Suite applications with a high level of technology literacy as it applies to the interfacing of DAM solutions to Adobe solutions on both Mac and Windows platforms
  • Detailed understanding of the creative technology environment
  • Exceptional written and verbal communication skills
  • Team player who is not averse to challenging assumptions
  • Self-sufficient in time management and the financial consequences of such
  • Innovative and problem solving with strong interpersonal skills and interest in collaborating with a wide range of stake holders
  • Methodical, meticulous with passionate attention to detail

  • Work across Internal Production teams and external Production Agencies. Establish working relationships with appropriate third Parties
  • Establishes and maintains relationships with key owners of marketing and creative functions (such Brand team, toolbox owners, creative directors and copywriters
  • Build strong working relationship with PMI ECM team
Knowledge & Skills:

  • To be articulate and able to communicate complex principles in a concise and simple and concise manner.
  • To be highly motivated and strive to deliver beyond expectations.
  • An extensive knowledge of Production Processes and related Studio hardware and applications.
  • Extensive project management and implementation skills
  • In-depth knowledge of the end-to-end marketing process
Professional Experience

  • Extensive experience in a Creative Advertising/Creative Production Agency or in-house production facility
  • Managing at a senior level, in complex matrixed organisation, with multiple stakeholders

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Employer: Philip Morris International (@InsidePMI)
Location: London, UK
Posted Date: 21/10/2021
Expiry Date: 15/11/2021
Type: Full-Time
Categories: DAM User / Operator, Metadata / Taxonomy Designer
Ref: DN-JB-573
Added by: DAM News Administrator
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