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Brand Manager

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BMI Group
Reading, UK

The role reports to the Group Head of Brand & Customer Experience.

Key Responsibilities

Key tasks and priorities include:

  • Brand strategy implementation
  • Actively participate in the creation of the BMI Group brand role and purpose
  • Manage our visual identity and brand assets, with guidelines and templates available for all key marketing collateral
  • Brand Management
  • Working with the Head of Brand and CX, support the development of the brand structure
  • Build relationships with the marketing teams in each country / business unit and be the brand champion
  • Manage the Marketing & Sales Workplace Community
  • Be the SME for a Group DAM solution (Digital Asset Management) for brand assets in close collaboration with the country teams
  • Develop and own BMI brand Guidelines and support development of business brand guidelines
  • Take responsibility for responding to requests for tactical brand support / decisions e.g. logo usage, identity usage queries, office imagery etc
  • Develop brand solutions for packaging with Group portfolio management and country teams
  • Brand Activation
  • In collaboration with the Digital and Professional Engagement teams, develop tool kits for brand awareness growth and brand development
  • Identify topics that support our brands in respect of a systematic thought leadership and influencer management process
  • Build a network of key opinion leaders
  • Develop insights on our key customer segments to create a competitive advantage
  • Together with the Head of Brand & CX  support the creation of our customer personas and their journey in collaboration with Insights and other Group functions
  • Create content for key strategic initiatives and engage with countries to implement campaigns driven by customer segment and persona insights
  • Marketing Budget and Cost Management
  • Manage the budget for the marketing initiatives and support other group functions
  • Identify group agency/s and manage relationships on a day to day basis as a resource for Group Marketing
  • Liaise with countries and Procurement to continuously identify efficiencies and cost savingsRelationships and matrix working
  • Build internal and external knowledge working with country sales and marketing teams, the Technical Centre, BMI Academies to be a strong support partner for the portfolio management
  • Build strong working relationships with content creators, the Roofpro professional engagement team, local country marketing functions and digital marketing teams (locally and centrally)
Professional Experience & Qualifications

  • 5-10 years of extensive marketing experience (ideally including B2B Marketing)
  • Leading and managing external agencies
  • Experience leading and working with local, regional and global marketing teams - developing initiatives & toolkits for use across multiple markets
  • Experience leading cross-functional teams to leverage brand changes and drive business transformation
  • Proven influencing and relationship building skills
  • Ability to work collaboratively both upwards and at peer level with functional and business colleagues in various stakeholder groups (e.g. Sales, Marketing, R&D, Supply Chain, other Group functions)
  • Proven digital skills with practical experience in website development, Social Media and other communication efficiency tools
  • Expert presentation, verbal and written communication skills, with the ability to articulate complex ideas in easily understandable terms to all
  • Fluent in English, other European languages a plus
  • Building Materials & Construction industry experience a plus
Skills & Attributes Required

  • Comfortable and thriving in a dynamic matrix environment
  • Business-outcome oriented with great interpersonal skills and ability to learn fast
  • Communicate clearly and effectively at all levels within and outside the organisation
  • Inquisitive personality who likes to work across countries and functions
  • Able to travel within Europe

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Employer: BMI Group (@BMIUKandIreland)
Location: Reading, UK
Posted Date: 12/05/2022
Expiry Date: 12/09/2022
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Marketing Technology
Ref: DN-JB-826
Added by: DAM News Administrator
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