Brand Manager

• Actively participate in the creation of the Companies brand role and purpose
• Manage our visual identity and brand assets, with guidelines and templates available for all key marketing collateral

• Working with the Director of Brand and Digital Customer Experience, support the development of the brand structure
• Build relationships with the marketing teams in each country / business unit and be the brand champion
• Manage the Marketing & Sales Workplace Community
• Be the SME for a Group DAM solution (Digital Asset Management) for brand assets in close collaboration with the country teams
• Develop and own the organisations brand Guidelines and support development of business brand guidelines
• Take responsibility for responding to requests for tactical brand support / decisions e.g. logo usage, identity usage queries, office imagery etc
• Develop brand solutions for packaging with Group portfolio management and country teams

• In collaboration with the Digital and Professional Engagement teams, develop tool kits for brand awareness growth and brand development
• Identify topics that support our brands in respect of a systematic thought leadership and influencer management process
• Build a network of key opinion leaders

• 5-10 years of extensive marketing experience (ideally including B2B Marketing)
• Leading and managing external agencies
• Experience leading and working with local, regional and global marketing teams - developing initiatives & toolkits for use across multiple markets
• Experience leading cross-functional teams to leverage brand changes and drive business transformation
• Proven influencing and relationship building skills
• Ability to work collaboratively both upwards and at peer level with functional and business colleagues in various stakeholder groups (e.g. Sales, Marketing, R&D, Supply Chain, other Group functions)
• Proven digital skills with practical experience in website development, Social Media and other communication efficiency tools
• Expert presentation, verbal and written communication skills, with the ability to articulate complex ideas in easily understandable terms to all

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