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Brand Manager

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Global Organisation (agency)
Reading, UK

We’re looking for an experienced Brand Manager to join a Global organisation.

What you’ll be doing

Brand strategy implementation

  • Actively participate in the creation of the Companies brand role and purpose
  • Manage our visual identity and brand assets, with guidelines and templates available for all key marketing collateral
Brand Management

  • Working with the Director of Brand and Digital Customer Experience, support the development of the brand structure
  • Build relationships with the marketing teams in each country / business unit and be the brand champion
  • Manage the Marketing & Sales Workplace Community
  • Be the SME for a Group DAM solution (Digital Asset Management) for brand assets in close collaboration with the country teams
  • Develop and own the organisations brand Guidelines and support development of business brand guidelines
  • Take responsibility for responding to requests for tactical brand support / decisions e.g. logo usage, identity usage queries, office imagery etc
  • Develop brand solutions for packaging with Group portfolio management and country teams
Brand Activation

  • In collaboration with the Digital and Professional Engagement teams, develop tool kits for brand awareness growth and brand development
  • Identify topics that support our brands in respect of a systematic thought leadership and influencer management process
  • Build a network of key opinion leaders
What experience you’ll need to apply

  • 5-10 years of extensive marketing experience (ideally including B2B Marketing)
  • Leading and managing external agencies
  • Experience leading and working with local, regional and global marketing teams - developing initiatives & toolkits for use across multiple markets
  • Experience leading cross-functional teams to leverage brand changes and drive business transformation
  • Proven influencing and relationship building skills
  • Ability to work collaboratively both upwards and at peer level with functional and business colleagues in various stakeholder groups (e.g. Sales, Marketing, R&D, Supply Chain, other Group functions)
  • Proven digital skills with practical experience in website development, Social Media and other communication efficiency tools
  • Expert presentation, verbal and written communication skills, with the ability to articulate complex ideas in easily understandable terms to all

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Employer: Global Organisation (agency)
Location: Reading, UK
Posted Date: 19/05/2022
Expiry Date: 19/09/2022
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Marketing Technology, Creative/Content Operations
Ref: DN-JB-835
Added by: DAM News Administrator
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