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Brand Engagement Coordinator, Digital Strategies

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Canada's National Ballet School
Toronto, ON, Canada

Canada's National Ballet School is currently inviting applications for the permanent full-time role of Brand Engagement Coordinator, Digital Strategies.

We invite you to join the vibrant staff community of Canada's National Ballet School (NBS). NBS has 300+ employees supporting programs ranging from professional ballet training, community engagement, and ground-breaking health initiatives.

The Brand Engagement Coordinator, Digital Strategies is responsible for supporting NBS' brand engagement, marketing and communications strategy. The Coordinator will play a key role in the planning and execution of campaigns, content, and digital platforms that deepen and expand engagement with the School's full breadth of programming.

Major Duties and Responsibilities

  • Supports the implementation of website projects; Develops content, maintains and updates NBS' web platforms, including the corporate website and the School's microsites; Ensures websites are relevant, user-friendly, and that all content aligns with NBS' strategic priorities.
  • Maintains and updates mobile app and NBS' LMS, with eye on user experience, content uploading, branding and communications planning;
  • Plans and executes day-to-day scheduling and posting of materials/content for all social platforms.
  • Develops and executes paid social media campaigns. Works alongside Brand Engagement Coordinator, Communications to coordinate and integrate social media advertising with advertising across all mediums for various events, programs and initiatives.
  • Coordinates and supports filming and production projects and assists with photography for use on NBS' social media and web platforms, when required.
  • Supports implementation of Customer Relationship Management (CRM) project.
  • Maintains content in NBS' digital asset management (DAM) system.
  • Regularly monitors and creates internal and external reports on the School's media engagement and reach across all platforms.
  • Supports work of Director and Manager in administrative and project management role, when required; Works alongside Brand Engagement Coordinator, Communications, video team, and graphic designer to create dynamic content for NBS' digital channels.


  • Completed post-secondary degree and 2+ years of direct experience in a related field (Digital Media, Marketing, Advertising, etc.);
  • Works independently on assigned projects but knows when to ask for support and seek advice and/or an expert opinion. Exercises critical thinking.
  • Organized, strong communicator with verbal and written skills required; Bilingualism (English/French) would be an asset.
  • Team player who works well under pressure and is always ready to assist colleagues for events.
  • Photographer with DLSR experience; Experience with Microsoft Office (Word and Excel),
  • Adobe Creative Suite; social media; database management; CMS (Content Management
  • System) and CRM (Customer Relationship Management) software; as well as Squarespace and WordPress.

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Employer: Canada's National Ballet School (@NBS_ENB)
Location: Toronto, ON, Canada
Posted Date: 18/08/2022
Expiry Date: 18/12/2022
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Marketing Technology, Creative/Content Operations
Ref: DN-JB-959
Added by: DAM News Administrator
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