Brand Asset Management Coordinator, IT Cosmetics
L'Oréal Expired |
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NJ, New Jersey , USA |
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Job Summary:
IT Cosmetics is searching for someone to serve as the Brand Asset Manager. In this role, the BAM will help drive brand equity and awareness across eBoutique, Retail partners and Media channels. The BAM is the liaison between DMI and the US Team distributing across Sales/Retail Partners, Marketing, and eBoutique based on each team’s unique needs/requirements. The expectation is that this individual will become an expert and have ownership of the digital asset library (DAM) and (PIM)) system maintenance & utilization for all brand assets across all touchpoints.
Job Requirements:
IT Cosmetics is searching for someone to serve as the Brand Asset Manager. In this role, the BAM will help drive brand equity and awareness across eBoutique, Retail partners and Media channels. The BAM is the liaison between DMI and the US Team distributing across Sales/Retail Partners, Marketing, and eBoutique based on each team’s unique needs/requirements. The expectation is that this individual will become an expert and have ownership of the digital asset library (DAM) and (PIM)) system maintenance & utilization for all brand assets across all touchpoints.
Job Requirements:
- 2-4 years of progressive experience managing a digital and/or wholesale business
- Ability to partner with internal and external groups to execute campaigns and produce results in all areas of responsibility
- Impeccable attention to detail, customer-service orientation and creativity in problem-solving and multi-tasking
- Strong project management skills: Flawless executional excellence.
- Understands Digital Creative landscape & ways of working: Can direct the creative process, can offer relevant feedback to creatives and can provide creative direction
- Manage, traffic, and deliver all assets (images/copy, etc) to Media, Retailers and eBoutique based on each team’s timeline
- Work with DMI, Brand Engagement Team, Marketing and Digital Creative to obtain assets
- Ownership of digital asset library (digital asset management (DAM) and Product Information (PIM)) system maintenance & utilization for all brand assets
- Maintains integrity of entire product catalogue including: facilitate maintenance of digital assets library (Upload, download, housekeeping) and product information (launch and re-launch)
- Product and Digital Asset management within PIM/DAM (assign appropriate taxonomy, metadata to assets, rights management)
- Works on the analysis of content performance by collaborating closely with the Consumer Activation Lead and the .COM Consumer Engagement Lead. Reports, analyzes performance and make recommendations for content updates and creation.
- Communicates with teams to ensure content accuracy, consistency in form and best quality for delivery