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Administrator, Digital Asset Management

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Destination BC Expired
Vancouver, BC, Canada


As the Administrator, Digital Asset Management, you support Destination BC’s Global Marketing division in achieving a broad range of marketing outcomes through providing administrative support for our enterprise-level Digital Asset Management (DAM) system, as well as general administrative support across two departments.

Destination BC has a strong focus on brand and content marketing to drive global awareness and intent to visit British Columbia, and our DAM system is one of the foundational technology platforms that powers that approach. As the administrative lead for our DAM system, you work closely with our Brand & Creative team and our DAM Business Analyst to manage the intake and review, tagging, uploading, and ongoing maintenance of a large and diverse collection of photography, video, and other materials stored within the system – as well as managing the intake and registration of new users and support of current users. The system acts as a centralized platform for not just Destination BC, but also for a number of other tourism industry organizations across the province, so this work requires communication and collaboration with a variety of stakeholders (from photographers and videographers to other destination marketing organizations to our brand & creative agency). As your familiarity with the Super, Natural British Columbia brand and our collection of visual assets grows, you’ll take on an essential supporting role for user groups across the organization in selecting assets for a variety of creative projects and requests, as well as reviewing partner-submitted assets against brand alignment and other criteria.

The remainder of the portfolio for this role is focused on providing general administrative support for two departments within our marketing team. Working alongside a Financial Administrative Assistant, you provide administrative and procurement support for these departments, and play a key role in enabling those teams to deliver on objectives through effective operations, including proactively identifying opportunities to improve processes and procedures.

Reporting to the Director, Global Brand & Content, and working directly with a variety of business leads and others across the marketing team, you have excellent written and verbal communication skills, and can prioritize and problem-solve independently in a fast-paced environment. You have demonstrated experience and familiarity with the use of technology/database platforms and with administrative functions. This position requires a high level of accuracy and attention to detail, as well as excellent communication and organizational skills.


DAM Administration

  • Reviews changes to business mandate, legislation and regulations, provides input into assessment of impacts on the DAM system and makes recommendations;
  • Troubleshoots DAM system issues; identifies source of problems, attempts resolution; and escalates unresolved problems to the Business Analyst on the Digital Strategy & IT team;
  • Runs or manipulates existing Structured Query Language (SQL) queries and uses database utilities to extract data to create custom reports;
  • Updates and maintains web administration and issue tracking tools;
  • Meets regularly with user groups (internal and external) to review issues and discuss enhancements;
  • Leads user acceptance testing, develops test scenarios and raises system issues for resolution, coordinates test results and prepares reports;
  • Advises staff, stakeholders and partnership agencies on DAM system procedures;
  • Develops and maintains training materials and ensures delivery to all internal and external DAM system users via on-line and classroom formats; and
  • Provides management with information summaries and exception reports generated by the DAM system.
  • Maintains metadata, usage rights, and other critical information for Destination BC’s broad collection of digital assets (video, photo, text, etc); responsible for quality control of metadata in the DAM system, including rights management and troubleshooting;
  • Builds a deep familiarity with Destination BC’s collection of digital assets to support content requests from internal and external user groups and assist with asset uploads and downloads;
  • Builds a deep familiarity with the Super, Natural British Columbia brand to support the review of photography and video submissions from external partners against brand alignment and other criteria; makes recommendations to Brand & Creative team on selecting final assets for uploading to the DAM system;
General Administration

  • Provides government contract administration support such as drafting general service agreements, foreign service contracts, and modification agreements;
  • Receives, sorts, prioritizes, logs, tracks and distributes incoming correspondence from external stakeholders, including the public, and other materials; maintains a bring-forward system and ensures issues are tracked and addressed;
  • Schedules meetings, annual events, seminars, and travel; making necessary arrangements as required (e.g. communicating with internal and external stakeholders, organizing meeting dates and locations, arranging required AV equipment, catering, booking flights, and other logistics); and
  • Acts as the back-up for the Financial Administrative Assistant in processing, checking, coding, and documentation of financial transactions in compliance with government financial policy and procedures, ensuring payment deadlines are met.

  • Secondary school graduation or equivalent; education or formal training in marketing, branding, creative or a related field will be considered an asset;
  • Minimum 2 years’ experience in a coordinator, assistant, or senior administrative role in marketing, advertising, communications, or a production-related field (e.g,. photography, creative agency);
  • Proven experience using enterprise technology/database platforms and other business applications (e.g., Digital Asset Management (DAM) systems, Maximizer, Salesforce, Hubspot, etc.), including generating reports and data integrity; and
  • Proven experience in administration functions including budget reporting, contract preparation, and reconciliation.

  • Improving Operations is the ability and motivation to apply one's knowledge and past experience for improving upon current modes of operation within the Ministry. This behaviour ranges from adapting widely used approaches to developing entirely new value-added solutions.
  • Information Seeking is driven by a desire to know more about things, people or issues. It implies going beyond the questions that are routine or required in the job. It may include "digging" or pressing for exact information; resolution of discrepancies by asking a series of questions; or less-focused environmental "scanning" for potential opportunities or miscellaneous information that may be of future use.
  • Problem Solving/Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes and generate solutions.
  • Teamwork and Cooperation is the ability to work cooperatively with diverse teams to achieve group and organizational goals.
  • Planning, Organizing and Coordinating is the ability to proactively plan, establish priorities and allocate resources, while developing and implementing complex plans to deliver on the organization’s mandate.
  • Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one's approach as situations change and accepting changes within one's own job or organization.
  • Service Orientation implies a desire to identify and serve customers/clients, who may include the public, co-workers, other branches/divisions, other ministries/agencies, other government organizations, and non-government organizations. It means focusing one’s efforts on discovering and meeting the needs of the customer/client.

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Employer: Destination BC (@DestinationBC)
Location: Vancouver, BC, Canada
Posted Date: 30/06/2022
Expiry Date: 18/07/2022
Type: Full-Time
Categories: DAM Manager / User, Metadata / Taxonomy Designer
Ref: DN-JB-887
Added by: DAM News Administrator
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