Scribd: Dropping Flash For HTML5 “Paid Off”

As reported on Tech Crunch, document aggregator, Scribd claims that abandoning Flash in favour of HTML5 has helped increase levels of user engagement and that the move has paid off for them as a result:

In early May, Scribd announced its plans to ditch Adobe’s Flash and began the arduous process of converting every document (of its “tens of millions”) to native, HTML5 pages. “We are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash“, co-founder and CTO, Jared Friedman, told Erick Schonfeld. Although many documents on the web are still boxed into Flash players, the HTML5 format turns them into rich, interactive web pages. That gamble has paid off handsomely for Scribd. Although the number of unique visitors still stands at roughly 50 million per month, those users are spending significantly more time perusing documents and sharing with friends.” [Read More]

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