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DAM News Round-Up – 9th March 2020

by Charles Russell on March 9, 2020

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Re-Visiting Pure and Applied Digital Asset Management

DAM News Editor Ralph Windsor has recently posted an article contributing to the on-going debate over the naming of DAM, and whether or not the term accurately defines the industry.  After summarily dismissing the hackneyed schoolboy quips, Ralph discusses the two sides of the argument: the vendor’s use of the term DAM and their desire to make it more appealing and marketable, and its semantic use in a technical context.  The article also presents a possible solution by splitting the definition into ‘pure’ and ‘applied’ DAM.

Another DAM Podcast interview with Ralph Windsor about Digital Asset Management

This week’s session from Henrik de Gyor sees my co-contributor Ralph Windsor interviewed.  With over 25 years in the industry, Ralph takes us from his roots as a multimedia software developer and establishing some of the earliest examples of Digital Asset Management systems through to its modern day implementations, the digital asset supply chain, and the recent establishment of a DAM Open Specification.  Ralph also discusses the challenges of user adoption and interoperability, along with some tips and pointers for aspiring DAM professionals and the importance of acquiring traditional library skills and qualifications.

Taxonomies and the Digital Employee Experience (DEX)

Taxonomy expert and author of The Accidental Taxonomist, Heather Hedden, discusses the concept of Digital Employee Experience (DEX) after her recent appearance at the IntraTeam conference in Denmark.  DEX aims to draw together the various facets of the digital workplace such as content, communications, collaboration and the support and nurture of a ‘digital culture’ within corporations.  Heather also touches upon the subject of developing taxonomies for SharePoint.

Beware of MarTech Vendor Bullying

An interesting article from Real Story Group’s analyst Jarrod Gingras unveils the growing phenomenon of bullying in software sales and how ‘selling up the chain’ often sees vendors and suppliers employing tactics to disempower the buyer.  Jarrod exposes a number of techniques that are used to undermine the powers that rightfully belong to the purse-holder, including belittling the enterprise selection team, discrediting their selection process and generally railroading the buyer’s attempts at following their own functional specification, even resorting to slashing their prices to clinch the deal.

Digital asset management hosting options

In this simple explainer, Digital Asset Management software provider ResourceSpace present the three main flavours of DAM system hosting: Software as a Service (SaaS), Self-Hosted (often called on-premise), and Hybrid, a combination of both that uses the cloud for serving up common files whilst sensitive data and business critical assets can remain in-house.  The benefits and disadvantages of each model are presented, providing a basic starting point for those still unsure of what kind of hosting solution they need.

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