DAM News Round-Up – 4th January 2021

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

What a DAM Year: 2020

Founder and CEO of DAM solutions provider MediaValet, David MacLaren, summarises and reflects upon the past year’s activities in the DAM industry in this recent blog post.  David covers four key factors: business continuity concerns as a result of the global pandemic, productivity concerns with regards to remote working, the divide in differing approaches to how DAM is being used in digital transformation campaigns, and the shifting expectations – and disappointment – concerning the effectiveness of AI within a DAM context.

Photography Focus: Managing Digital Assets From Shoot to Delivery

Digital content strategists and consultants Stacks focus on photographic workflows in this recent article by presenting four simple tips to improve your working processes.  With guidance on culling, renaming, retouching, and delivery, the advice and insights should allow you to pick up your game regardless of what platform you use to ingest, edit, manage and deliver your photographic assets.

Google Drive v. Digital Asset Management – Which Solution Is Best For Your Marketing Team?

DAM software provider ImageRelay investigate the best content management solution for marketing teams by comparing Google Drive with a fully-fledged DAM system. Covering specific use cases, the fairly detailed article covers a decent range of features and concepts, including search capabilities, file type support, collaboration, distribution, customer support, cost, and value for money.  If you’re unsure which approach best suits your marketing team’s needs, the article should go some way to explaining the major differences between the two systems.

DAM Benefits for Business – Research 2020

Digital Asset Management solutions provider Pics.io present their research into the DAM industry in 2020.  The article includes some interesting statistics and forecasts from industry bodies, along with a business profile of a typical DAM user, the criteria for selecting a DAM solution, the most common type of assets stored, and a selection of ROI figures for DAM.  A full report, entitled ‘DAM Benefits for Business‘, is available for free download (email registration is required).

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