DAM News Round-Up – 23rd November 2020
Bynder teams up with Salesforce to help marketers speed up campaign execution
DAM software vendor Bynder have recently announced a partnership with marketing services provider Salesforce via a new cloud connector. The connector promises to bring campaigns to market faster, provide brand consistency across channels, and eliminate bottlenecks in your digital asset supply chain. This initial integration with the Salesforce Marketing Cloud is part of a larger planned phased rollout between the two providers.
According to DAM provider Brandmaster, if you’re still relying on sending emails back and forth to build your marketing campaigns, then your DAM is letting you down. This short article explores how a DAM system’s capabilities should be regarded as much more than a simple storage solution, and how users should be leveraging its features in order to be able to move towards a more efficient and robust digital transformation of their marketing operations.
Four reasons DAM should be the cornerstone of your agency’s CX strategy
With some interesting statistics concerning emerging consumer trends, Digital Asset Management solutions provider WoodWing emphasise how important the role of DAM is when improving customer experience (CX). With a useful list of pain points that DAM can help alleviate, the article represents a good starting point for those tasked with finding new ways to boost customer satisfaction and retention, and also provides insights on how to position your DAM at the centre of your CX strategy.
How the Financial Times Enhanced their Image Workflow to Control Image Rights
This interesting case study from DAM vendor Fotoware takes a look at how the Financial Times moved from a legacy desktop system to a modern DAM that needed to handle the large number of photographs the newspaper received – up to 20,000 per day, and over 1.5 million in its archives. The migration also tackled other issues such as moving from FTP to cloud storage, adequately managing image rights, and improving asset findability by way of filters and visual markers.
Californian DAM software provider Tandem Vault provide a sneak preview of the improved rights management features in their upcoming ‘TV3’ release. Presenting a series of problem scenarios involving the tracking and management of media assets created by a large number of employees all from different sources, the article outlines the key features of their new Rights Packages framework. Improvements range from basic enhancements such as using plain language descriptions for uploaders and the ability to attach full legal documentation, to more granular and complex functionality such as event triggering, which can, for example, watermark assets or prevent their download based on specific rights criteria. An accompanying video helps to explain.
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