DAM News Round-Up – 16th March 2020
Last week saw the announcement that DAM vendor Woodwing had been acquired by strategic investment managers Main Capital. Claiming a renewed focus on the marketing technology stack (martech), the press release hints at diversification and ‘organic growth’, a somewhat vague term that might possibly translate to the dilution of Woodwing’s core business as a DAM platform provider. Our brief analysis of the acquisition can be viewed here.
This fairly in-depth article from CyanGate discusses the pros and cons of autotagging and PIM integration as alternative methods to attaching metadata to the assets within a DAM system. The comparison’s core focus is on the quality of the metadata that can be harvested, and a number of questions are raised including the accuracy of AI based methods and the fact that not all organisations have a PIM system. The inherent shortcomings with both approaches are presented, with the conclusion that one size rarely fits all.
With the global disruption of schedules due to coronavirus, many events are now taking place online. Later this month, a live online webinar brings together a panel of DAM industry managers and experts to discuss the inherent tensions between IT departments and the business that funds them. Hosted by New Jersey DAM’s Frank DeCarlo, the line-up includes John Florance, Ralph Windsor, Oksana Dersovitz and Jason Carter. The webinar takes place on March 31st at 12:00 EST. For more information and to register your attendance, visit the Zoom webinar page.
Jeffrey Marino has recently posted a review of January’s Insight Exchange Network DAM Practitioner’s Summit, held in New York. This in-depth feature article provides concise feedback for numerous sessions, speakers and topics, with a breakdown of the key takeaways. Now in its third year, the IEN conference is growing in popularity due to its reputation as a DAM user-centric event and the marked absence of vendor upsell – a factor that often discourages DAM managers and operators who are seeking more practicable guidance and information from their peers.
Digital Asset Management software provider Daminion have recently announced a new release of their platform. A host of major improvements are mentioned, although performance claims such as ‘way faster’ and ‘better quality’ are often hard to quantify, especially when no data is provided for before and after comparisons. Other new features include the ability to select multiple files for download within shared collections, resizing GUI elements, geotagging, version control, and searching for assets by ID – all item that I would consider to be basic out-of-the box functionality, especially for a system that’s been around for almost 10 years.Share this Article: