Data Enhancement and the Evolution of Marketing Data Platforms – July 22nd 2020, 10am Pacific Time


This week’s highlighted event is taking place on Wednesday 22nd July at 10am Pacific Time.  Data Enhancement and the Evolution of Marketing Data Platforms is an in-depth webinar that will be exploring the future of Data Management Platforms (DMP) and their role in allowing brand managers and marketers to leverage customer insights to provide better personalisation.  Topics covered will include:

  • The difference between DMP and CDP (Customer Data Platform)
  • The role of DMP in the transition to a cookie-less world
  • The value of data quality, identity and data enhancement in personalization

If you’re in marketing, analytics, customer experience, data science, or brand management, this free, one hour long session, hosted by CMSWire in partnership with strategists Acxiom and Arm Treasure Data, promises to provide you with the guidance to help you capture and retain your most valuable customers and integrate the necessary skills into your digital transformation toolkit.

Data Enhancement and the Evolution of Marketing Data Platforms
July 22nd @ 10am Pacific Time
Location: Online
Hosted by: CMSWire/ Acxiom / Arm Treasure Data

To view more upcoming events, visit the DAM Guru Events Calendar.  To add your own Digital Asset Management events and the chance for them to be featured in our weekly highlights, you can sign up at the DAM Guru website via the link below.

https://damguru.com/signup/

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