Guru Talk: David Ginsberg – Warner Bros.
Strong global experience in digital asset management, Ginsberg works with the leading companies in the entertainment industry to help streamline their asset organization.
What companies/organizations have you worked for as a DAM professional? What was your role at each?
Warner Bros. – designed a DAM that functions as a digital delivery system for marketing assets to over 100+ countries.
Sundance Institute – designing a DAM to streamline access to the Institute’s archives as well as optimize editing/photo marketing workflows.
How do you describe digital asset management to others?
Imagine having a shoebox filled to the top with all of your old photos and the pain of trying to find things in it. Without digital asset management our storage systems turn into the digital equivalent of a shoebox with millions of files.
How did you learn DAM? Any recommended sources?
I was lucky enough to have access to great vendors like Levels Beyond and an excellent pool of DAM experts like Rob Kobrin from IMT and Vicky Colf and David Sugg at Warners. Working with people and companies like the ones mentioned allowed me to learn on the job with an amazing support network to make sure I didn’t make any mistakes.
What’s the most important thing for someone new to DAM to understand about DAM?
Just buying a DAM will not solve your asset management challenges – you also need to get your organization to use it!
What is your ongoing greatest challenge with DAM?
Getting people to use the DAM. Change management is the most difficult part of the process. Users do not like to try new things even if it will make their life easier. One trick I do is to find one pain point a system can solve for each set of users and market the system to them around that.
This interview originally appeared on DAM Guru on Mon, 06 Jan 2014. For more DAM News interviews, see the interviews index page.Share this Article: