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The ROI of Customer Experiences

Wednesday July 21st, 2021 @ 2:00pm - 3:00pm Eastern Time
Not Specified

It’s important to invest in customer experience (CX) to gain an advantage, however CX leaders are under immense pressure to prove the financial impact in order to create a solid business case for investment. While companies may enjoy financial rewards from their customer experience spend, they typically lack the visibility to correctly attribute the yield to CX efforts.

This disconnect jeopardizes the future of CX investments.

Join us with subject matter experts from Medallia as they demonstrate how organizations can measure the revenue value of their customer experiences by leveraging the right customer data, as well as how to better strategize the way they invest in customer experience improvements.

In this webinar you’ll learn:

  • How to calculate the business benefits and ROI of a CX program
  • Which data to use and how to analyze it
  • Real life use cases of the ROI other companies have achieved using CX

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Organiser: Medallia / CMSWire (@Medallia)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-428
Added by: DAM News Administrator

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