The Rise of Nano-Influencers within Mainstream Marketing Practice
Wednesday June 3rd, 2020 @ 3:00pm - 4:00pm
As audiences present increasing sensitivity to overt sales messages and place emphasis on storytelling, trust and authenticity, the opportunity that nano influencers can provide to brands has been magnified by the effects of the coronavirus pandemic.
Nano influencers are the newest inductees to have hit the influencer marketing arena. With no more than 5000 followers, they are digital citizens who are very good at social media and content creation, with a natural propensity to influence through talent and expertise. The size of their audience is not what matters, instead it is their intimate reach and true ability to influence that makes them appealing to brands.
Join Sarah Penny, Head of Content at Influencer Intelligence, and Rahul Titus, Head of Influence at Ogilvy UK and Global Influence Lead at Social.Lab, to discuss the key findings from Influencer Intelligence’s upcoming report, The Rise of the Nano influencer.
In the session we will explore:
- The current position of nanos within influencer marketing
- How the industry is managing campaigns and measuring success with this tier of influencer
- The effects that those engaging with nano influencers are experiencing with campaigns
- Future trends within the nano influencer space