Every year leading brands pay six-figure fines for unintended noncompliance of Talent & Rights contracts in their video advertising. Why? Contracts for actors and musicians, seen or heard, in commercial spots can be very complex and difficult to keep track of for multi-screen campaigns. Join this session to understand the fundamentals of Talent & Rights management. Learn how to simplify the process and mitigate risk by fully integrating Talent & Rights data into the Marketing team’s natural workflow.
You’ll come away with insights into:
- Union vs non-union Talent rules and penalties
- Residuals, holding periods, completion reports
- Ensuring essential compliance on every screen
- Increasing ROI on video productions
A link to the recording will be shared post-webinar with all registrants.
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