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The Fundamentals of Managing Talent and Rights in Video Advertising

Thursday April 22nd, 2021 @ 5:00pm - 6:00pm BST
Not Specified

Every year leading brands pay six-figure fines for unintended noncompliance of Talent & Rights contracts in their video advertising. Why? Contracts for actors and musicians, seen or heard, in commercial spots can be very complex and difficult to keep track of for multi-screen campaigns. Join this session to understand the fundamentals of Talent & Rights management. Learn how to simplify the process and mitigate risk by fully integrating Talent & Rights data into the Marketing team’s natural workflow.

You’ll come away with insights into:

  • Union vs non-union Talent rules and penalties
  • Residuals, holding periods, completion reports
  • Ensuring essential compliance on every screen
  • Increasing ROI on video productions
A link to the recording will be shared post-webinar with all registrants.

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Organiser: Extreme Reach / Henry Stewart Events (@henrystewartdam)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-378
Added by: DAM News Administrator

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