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The Content Hub Revolution

Wednesday September 30th - Tuesday December 1st, 2020
$0 - 300

As DAM has grown beyond its traditional silo in recent years and taken a starring role in the enterprise technology stack, vendors and enterprises alike have evolved their products and strategies to create and serve Content Hubs. These DAM-centric aggregation platforms bring content together from multiple different sources into a unified, single tool and user interface. They've become "the holy grail" for enterprises large and small, driven by strong industry forces:

  • The need to manage content and digital assets created by different departments, agencies, and individuals in a centralized hub
  • The goal of delivering consistent and targeted omnichannel experiences
  • The desire to measure performance centrally - and to understand how small changes to a bigger collection of content affect the rate of success

About the Series

In this series, moderated by Theresa Regli and featuring many guest speakers, we'll explore what Content Hubs are and how they are revolutionizing the way we're managing content and digital assets. Featuring new approaches and best practices to content aggregation, master data management, and omnichannel publishing, and including both case studies and product examples. Plus Q&As to and from Theresa, guest speakers, and attendees.
Sign up for this series and receive the following...

  • Detailed online sessions exploring all aspects of the Content Hub
  • Featuring leading vendors and solution providers
  • Sessions moderated by world-renowned DAM expert Theresa Regli
  • Q&A with guest speakers and Theresa - your chance to ask those crucial questions
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants to view on demand
  • Access to 10 sessions from September 2020

Session 1: How DAM Core Technology Evolved to Become a Major Component of the Content Hub
Wednesday September 30, 2020 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

The opening session will be part education, part product showcase - we’ll look at how DAM has evolved from a single tool to become a large, component of the Content Hub. Using examples of aggregated DAM+ interfaces you’ll see an overall preview of everything covered in the coming sessions, and acquire a broad overview of what a Content Hub is and how Content Hubs are transforming enterprises.

Moderated by: Theresa Regli
Speaker: Tim Pashuysen, Stylelabs Co-Founder & CSO, Sitecore
Session sponsored by:  Sitecore

Session 2: Content Hubs for Brand Storytelling, and feeding Marketing Supply Chains
Wednesday October 7, 2020 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

As we get into session two, we’ll talk in depth about the business drivers for building a consistent content and asset supply chain, and how Content Hubs deliver internal, integrated content management.

Moderated by: Theresa Regli
Session sponsored by:  Tenevos

Session 3: Content Hubs and PIM
Wednesday October 14, 2020 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

One of the key parts of Content Hubs is product data -- whether that product is a tangible sellable item, a show, or even a museum exhibition. This session will cover the role of product data in a Content Hub, where it comes from, and how to align digital assets, product imagery, and video.

Moderated by: Theresa Regli

Josh Van Dyk, President, censhare
Justin Afsari, Team Lead US Solution Consultant, censhare
Roland Fellner, Solution Consultant, censhare
Ruy Ramos, Product Manager, censhare
Session sponsored by:  Censhare

Session 4: Content Hubs, MRM, and Productivity 
Tuesday October 20, 2020 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Marketers need to produce a lot of content, and there's a lot of variables in play to ensure smooth operations.  This session will delve into how technology should help, not hinder marketers’ content production. We'll look at collaboration, project and resource management, and other Content Hub tools that help eliminate mundane tasks, improve efficiencies, and drive productivity so marketers can focus on what they do best – being creative.

Moderated by: Theresa Regli
Speaker: Jose Santa Ana, Product Marketing Director, Sitecore AI & Content Hub, Sitecore
Session sponsored by:  Sitecore

Session 5: Content Hubs and Packaging
Wednesday October 28, 2020 - 10AM PDT / 1PM EDT / 5PM GMT / 6PM CET

In addition to managing digital content, Content Hubs often feed packaging and other forms of print output, and the virtualized digital shelf. This can require complicated integrations, not just for packaging creation but also translation, localization and distribution.

Moderated by: Theresa Regli
Speaker: Addison Wasson, Product Manager, MediaBeacon
Session sponsored by:  MediaBeacon

Session 6: Content Hubs and Media
Thursday November 5, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

Moderated by: Theresa Regli
Session sponsored by:  OpenText

Session 7: Content Hubs and Workflow
Tuesday November 10, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

With content and assets aggregated, workflow functions can stretch across many content and asset types in order to orchestrate a broader and more advanced automation of processes. This session will look at the role of workflow in Content Hubs. 

Moderated by: Theresa Regli
Speaker: David MacLaren, Founder & CEO, MediaValet
Session sponsored by:  MediaValet

Session 8: Video's place in a Content Hub
Tuesday November 24, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

Video is a fast-growing content type across almost all enterprises, not just media companies. This session will explore how Content Hubs incorporate video management.

Moderated by: Theresa Regli
Session sponsored by: Extreme Reach

Session 9: Content Hubs and Retail
Wednesday December 2, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

Moderated by: Theresa Regli
Speaker: Sebastien Bardoz, Vice President of Sales and Operations, North America, Wedia
Session sponsored by: Wedia

Session 10: Building Intelligence into your Content Hub
Wednesday December 9, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

Once content is aggregated, it's time to enhance the intelligence of your content packages via AI and dynamic metadata, prepping it fully for distribution technologies to take advantage. This session will be about how to build intelligence into your Content Hub.

Moderated by: Theresa Regli
Speaker: Josh Wiggins, President & Chief Commercial Officer, GrayMeta
Session sponsored by: Gray Meta

Visit Event Website

Organiser: Henry Stewart Events (@henrystewartdam)
Type: Webinar/Podcast
Goal: Education (no commercial agenda)
Ref: DN-EV-178
Added by: DAM News Administrator

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