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Scientific Creativity: Optimizing your Digital Assets with Neuroscience

Wednesday February 3rd, 2021 @ 11:00am - 12:00pm GMT

Part of Capture Ltd's webinar series.

See all webinars in the series here.

Presented by: Dafne Palu, MindSpeller

Understanding the implicit meaning of your assets is key. How can you guarantee, as objectively as possible, that your assets trigger the intended associations?

In this webinar, Dafne will show how neuroscience can help create an experience that truly resonates. As a linguist specializing in sociocognitive frameworks, she will share her expert insights on how the brain processes meaning and how subconscious or 'implicit' associations impact consumer perception and behaviour.

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Organiser: Capture Ltd (@CaptureLtd)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-319
Added by: Elizabeth Cousins

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