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How to Transform your Marketing with a Customer Data Platform

Thursday October 1st, 2020 @ 3:00pm - 4:00pm PDT
Not Specified

As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

This webinar will take you on the journey of how a CDP drives growth and takes learnings from a recent customer of how this has improved their ROI.

In this webinar, you will learn:

  • What is a CDP and why now it is more important than ever to have one
  • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
  • Hear from a customer on their early experience and ROI so far

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Organiser: BrightTalk / Dun & Bradstreet
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-246
Added by: DAM News Administrator

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