DAM Leadership: Setting, Meeting, and Exceeding your DAM Goals – and then Doing it Again and Again

Setting strategic goals and sustaining day-to-day operations for DAM requires leadership. Plus: the discipline of DAM leadership covers a broad range - from a “team of one” representing DAM throughout the organization to direct management of a global operation. This course is for leaders and would-be leaders in asset management operations of all sizes, covering the key leadership best practices of DAM.

Sign up for this series and receive the following...

• Four detailed sessions exploring the key leadership best practices for all things Digital Asset Management
• Teaching by DAM experts David Lipsey and Graham Allan
• Each session is 75 minutes
• Including 25 minutes to query David and Graham on any challenges you may be facing
• A Certificate of Participation - evidencing your commitment to developing knowledge and skills
• Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

Session 1: Foundations of DAM Leadership
Tuesday, March 2, 2021
8AM PST / 11AM EST / 4PM GMT / 5PM CET

• How to lead as a Product Manager
• How to understand, define, and express DAM’s role
• Understanding, defining, and communicating where you intersect and align with creative, product, and business operations
• Developing “talent strategies” within the DAM discipline, and beyond

Session 2: Mastering DAM Information
Tuesday, March 9, 2021
8AM PST / 11AM EST / 4PM GMT / 5PM CET

• Understanding how your assets and metadata fit into the larger content, product, and/or information cycles of the organization
• Managing what you control within the integrated landscape of information and technologies that drives your business, and influencing successfully beyond that
• Keeping DAM relevant and in demand
• Understanding where rights information intersects with DAM
• Mapping and understanding information flow (into and out of DAM)
• Learning how to talk about the value of information
• What skills are needed for successful DAM information management

Session 3: Operational Effectiveness
Tuesday, March 16, 2021
8AM PDT / 11AM EDT / 3PM GMT / 4PM CET

• IT/Technology alignment and delivery, e.g.:
• Service levels and support;
• Disaster recovery and business continuity;
• Update/upgrade vs. product replacement; and
• Technology talent strategies
• A broad range of metrics and measurements – operational and business
• The always evolving larger content and integration landscape
• Benchmarking, and how to define success criteria

Session 4: Presence, Governance, and DAM Executive Engagement
Tuesday, March 23, 2021
8AM PDT / 11AM EDT / 3PM GMT / 4PM CET

• DAM advocacy, presence, and sense of value
• Executive engagement – what, when, and how
• DAM’s many roles in Risk Management
• Risk management for DAM
• Tactical, operational governance
• Strategic governance for the business

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