DAM for the New Age of Great Digital Experience
Tuesday November 16th, 2021 @ 9:00am - 4:00pm |
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Online |
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$0 - 300 |
Introducing a new online event exploring how Digital Asset Management is at the heart of the digital experience.
We’ll examine how creatives and digital asset managers have linked with digital leaders to orchestrate how organizations deliver exceptional digital experiences.
Hear where DAM deployments are evolving into creative content engines that:
- Power the digital experiences of their brands
- Deliver a scalable flow of assets to all touchpoints in the MarTech stack
- How the personalized digital experience must be fueled by creative content
- Creating a connected content ecosystem with DAM at its heart
- How to build a creative content engine that scales to all markets, channels, and use cases
- New opportunities for practitioners in DAM and creative operations
- DAM’s new, more strategic role – the personal and organizational implications
- How the local vs global go-to-market brand challenge will be met
- How DAM will power high volume, campaign variations of creative building blocks
- Using “offline” channels as ‘brand’: partners, distributors, and field sales