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ContentTECH: A State of The Industry

Wednesday June 17th, 2020 @ 12:00pm - 1:45pm
Not Specified

These are extraordinary times for marketers – especially those who create and manage content for their business. Content is communication. And we must ensure that our resources, processes, and capabilities with technology and tools work in our favor.

While it’s promising that 78% of marketers say their organization takes a strategic approach to managing content, 73% of them also report they either don’t have the technology in place to strategically manage content across the enterprise or they aren’t fully using the technology they have. In many ways, this mirrors the top reason why the other 22% of marketers don’t take a strategic approach to managing content: a lack of processes. We want to help.

In ContentTECH: State of The Industry, you’ll learn:

  • About the state of the content management and content strategy landscape from CMI’s Chief Strategy Advisor, Robert Rose
  • How to rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams
  • How content marketers can begin incorporating practical AI tools and techniques into their work
  • How technology partners and solutions can help put these ideas into action in an effective way so you can do business more efficiently for your company, while giving your customers a better experience

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Organiser: Content Marketing Institute / NewsCred
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-159
Added by: DAM News Administrator

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