Digital Asset Supply Chain Webinar Course Materials

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Overview

While the core principles and conventions of Digital Asset Management have changed comparatively little over the last decade or more, the context within which DAM technology is used has been transformed significantly. The driving force behind this paradigm shift is the concept of the Digital Asset Supply Chain, particularly as it relates to the origination and distribution of marketing content across different digital channels. 

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3 Comments

  • Hi Ralph

    Thanks so much for letting me sit in on this webinar series. I found it really informative and helpful conceptualizing (and reconceptualizing) a lot of this material.

    cheers,

    Alan G.

  • No problem, Alan, I’m glad you liked it!

  • Hello Ralph,

    Thank you very very much for this webinar series. I’ve downloaded all course materials, as these are essential to DAM practice. I’ve learned about supply chain in the workplace but not as clearly and thoroughly – certainly far more organized – as you have presented it. I now feel more confident in my practice going forward.

    3 Cheers!

    Annella

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