Digital Asset Management for Marketing and Institutional Archives
Cindy Valladares of Extensis describes a seminar hosted by Miami Dade College (MDC) regarding DAM for Marketing and Institutional Archives:
This full-day event started out with a Case Study by the College, which is the largest institution of higher education in the United States. I wanted to share with you some of the notes I took while listening to their presentation, which focused on their digital asset management journey.
First, a little bit of history. Miami Dade College has been doing digital asset management for a couple of years now. The DAM initiative at MDC started from the workgroup level. Ricardo Delgado, Sr. Graphic Designer is considered to be the “Godfather of DAM” at MDC, but the CIO of the Inter-American campus also supported the efforts.
As you may experience yourself if you’re on this DAM journey, the path is not always smooth, and you may encounter some “renegades” along the way who refuse to see the value that managing your digital assets can bring to your organization. One thing that it’s apparent from the from Miami Dade College story, is that everyone throughout the organization is involved and plays a role in the successful implementation of DAM—it’s important to conduct it as a team effort.
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