- HTML5 video
- Creative workflow
- Multi-brand capabilities
- Updated help & training resources
- Google analytics integration
This from their blog post:
“Latest enhancements to On Brand include advanced reporting features, extended tablet and mobile device support, streamlining and UI enhancements, documentation and help guide improvements, video guides and more. A fully detailed set of release notes and features are available for On Brand 2.4 and prior versions but in summary: Reporting: On Brand already provides configurable reports within the solution to give insight into digital assets usage and histories along with the ability export to other applications such as Microsoft Excel. New reporting enhancements allow users to build reports around creative workflow projects. Users can view projects in the system and filter according to type, dates, users, activity and brands.” [Read More]
On another occasion we covered one of their releases, I was less than impressed with the vacuous PR-speak they chose to use at the time, which was in a similar vein to the ADAM PR we got today. Perhaps we didn’t get the original approved PR for this one, but, by way of a contrast to the previous press release I referred to, the blog entry is a model of succinct and useful information that end users and prospective clients alike might be interested to read. There isn’t any real mystery to this – they just tell you what it does and it’s a vast improvement because of that.
On the detail of the update, it’s a point release so that implies it’s not a major revision (in the case of proprietary vendors at least). The multi-brand capabilities stood out for me, I have observed a few other vendors providing this now. I’m not sure if it’s those with many agency clients, but both Cantemo and open source DAM platform, FocusOPEN offers this also – and describe it in that way too. I’m not aware of how they set it up, but one would imagine many Cloud/SaaS vendors use similar methods to provide the ‘multi-tenant’ capability that allows them to support many users from a single application instance. Whether they open this up to their end users is not always a given though.