One of our featured DAM vendors, Picturepark announced last week that they have begun offering ‘regional cloud’ deployments of their DAM solution. These are true locally operated DAM SaaS implementations rather than just being single customer instances hosted in a local data centre. This is the quote from Ramon Foster, CEO of Picturepark (a model of succinct accuracy, other vendors please note):
“Some organizations run Picturepark on-premise because corporate or governmental regulations prevent them from storing data on foreign soil. Picturepark Regional Clouds provide the benefits of SaaS-based Picturepark, while they ensure that metadata and assets are stored and managed locally, by certified professionals.” [Read More]
On their blog is an interview with Ricky Patten from DataBasics, who are an Australian Picturepark reseller that use this service:
“Our Regional Cloud will be available throughout Oceania, and everything I have said with reference to Australian needs for a locally hosted solution will also apply, to a greater of lesser extent, for partner countries. Looking at the relationship between Australian and New Zealand, you can see many industry standards being shared between these countries, e.g ANZIC, ANZSCO and even ANZSOG. Our second Regional Cloud customer might be from New Zealand. We are separated from the rest of the world by an eight hour plane flight, so we tend to do business together.” [Read More]
This is an issue which is quite common, but one you do not hear mentioned widely. Although the current majority of DAM users are US or European based, other regional markets are both catching up fast and many Atlantic-centric businesses also have global offices now and their staff need access to digital assets like everyone else does.
I deal with some Australian clients and a few that are subsidiaries of UK or North American businesses. I gather the latency issue is usually just about bearable for basic use, but becomes more a of a problem for large assets (e.g. video or print media). Also the regulatory side (as Ricky describes in the blog post) is more complex to deal with as many government agencies are legally required to ensure data does not leave domestic borders.
I’m not sure how Picturepark deliver their regional clouds, but I know that Amazon AWS now offer quite a wide range of different regional Data Centres, including those in South Pacific countries like Australia and Singapore. Content Delivery Networks (CDNs) can be used to avoid the latency issue, but integrating these with a dynamic permissions-oriented DAM system (and the associated application logic) isn’t as straightforward as you might expect – especially if the assets are highly sensitive. This will be an issue that becomes increasingly important and one that the majority of DAM vendors who want to offer the SaaS delivery model to clients of any significant scale will need to eventually solve.