One of our featured Digital Asset Management vendors, Widen, have written an article where they compare different types of DAM platform delivery models. Since Widen are a SaaS vendor, the article is skewed towards SaaS and basically trashes the on-premise and open source options. For example:
“The third main category for digital asset management systems is the open-source software. Buyers are always tempted by these types of systems because the usually low costs seem to immediately outweigh any possible disadvantages. However, buyers usually aren’t aware of the barriers they can run into once the system has become fully adopted. Unlike SaaS DAM systems, the in-house IT department carries out all integration, upgrades, and any changes that need to be made. Some changes might be a piece of cake, but with others can be a bear. Further, open-source DAM put the onus for constantly upgrading and improving the system on your own IT talent, which means you either need to invest heavily in expanding IT or accept that they won’t give time to other tasks.” [Read More]
One would have to wonder why vendors feel the need to highlight competitor platforms for any other reason than they are sufficiently threatening to their business? For a more balanced overview of the options (ironically written by the representative of an on-premise vendor), Edward Smith’s piece offers a more useful and impartial comparison of the SaaS and on-premise options. The open source myths featured article here on DAM News also offers more factually based arguments rather than assertions and unsupported opinion.
I can see why Widen have used these tactics, but as one of the better known vendors in the market, one would need to conclude that the environment for DAM is getting tougher as we get into 2012 and vendors are increasingly becoming willing to use more desperate measures to hawk their wares and scrabble over diminishing levels of available business. Certainly, in the last few months I have observed increasing price pressure on vendors from the buyers I advise, many of whom have been demanding (and getting) big discounts from both SaaS and on-premise vendors (and cuts in hosting charges or support fees from open source ones too). The question is whether this is a case of wider economic trends, excess supply within the DAM/ECM industry or a combination of both factors.