One of our featured DAM vendors, North Plains has announced that it has integrated a range of partner solutions and services into its flagship TeleScope DAM platform. The partners and associated solutions/services include:
- Aprimo’s Marketing Studio
- Equilibrium MediaRich Server
- Front Porch media & entertainment video workflow solutions
- HP and their AllianceONE Partner network
“Our strategy is to partner with companies that support North Plains’ commitment to innovation, and ability to address the challenges caused by the proliferation rich media including video,” said Arun Chandra, CEO, North Plains. “Our collaboration with Aprimo, Equilibrium, Front Porch Digital and HP is an outcome of this strategy. We look forward to delivering compelling rich media solutions that solve real problems across all market sectors with our partners.” [Read More]
Of the partners, possibly the last two are a bit sketchy as examples (in our view), but the integration with Aprimo is the more interesting trend. A few months ago we contended that MRM was in decline following the acquisition of both Unica and Aprimo by larger suitors. That may have been a little premature but it is clear that there is an impending power struggle between ECM, MRM and DAM vendors for control of marketing application infrastructures and as well as partnerships, direct competition might be on the cards before long also.